Executive Alliance is pleased to represent our client who are one of the leading integrated media and advertising companies in the metropolitan New York area.
They are seeking a Paid Social Media Manager with experience on all social platforms, including Facebook, Instagram, TikTok, and LinkedIn. In this role, the candidate will lead our clients' paid social media campaigns – overseeing campaign strategy, implementation, optimization and performance analysis. This manager will be client-facing and expected to mentor and supervise a paid social strategist.
NOTE: This hybrid opportunity sits at company HQ in Melville, Long Island, NY, with three days onsite and two days remote.
ONLY APPLICANTS ACCESSIBLE TO NASSAU OR WESTERN SUFFOLK COUNTIES ON LONG ISLAND WILL BE CONSIDERED.
NO C2Cs, AGENCIES OR OUT OF AREA APPLICANTS, please.
RESPONSIBILITIES
- Use your deep understanding of social media platforms like Facebook/Instagram, LinkedIn, Twitter, Snapchat, and TikTok to own the strategy, configuration, and execution of all social media campaigns to generate leads—primarily in paid channels.
- Recommend appropriate targeting audiences, KPIs/conversion events, and budgets on a per- campaign/client basis.
- Consult with account management and creative teams on recommended ad format options and best practices, including running A/B tests to inform future campaigns.
- Work with the analytics team to Incorporate advanced targeting and conversion tracking, including first-party data.
- QA all social campaign setups to ensure budgets, audiences, KPIs, ad creative, etc. are accurate before launch.
- Routinely monitor social metrics to gauge performance and provide insights, recommendations, and optimizations.
- Collaborate with the reporting and analytics team to provide monthly and quarterly learnings and recommendations for future campaigns.
- Actively participate in proposal efforts and existing client presentations
- Guide agency on platform updates, usage trends, new opportunities and other relevant news.
SKILLS
- Extensive knowledge of Meta, LinkedIn and TikTok Ads is required – preferably with applicable certifications for each platform.
- Experience in Google Analytics.
- Advanced computer skills (Word, Excel, PowerPoint).
- Strong interpersonal and organizational skills.
- Presentation skills that convey professionalism and confidence.
- Experience leading and training junior staff.
- Adaptable to change and ability to jump in and/or pivot as needed.
- Ability to work autonomously and demonstrate initiative-taker resourcefulness.
REQUIREMENTS
- 4-year college degree or equivalent
- A minimum of five years' experience is required.
- Our weekly schedule is to work on-premises Tuesdays through Thursdays, work in our Hauppauge, NY office and work remotely on Mondays and Fridays from 9:00 a.m. to 5:00 p.m.
- A collaborative team player with a positive attitude.