Pepsi Beverages North America Sr. Analyst - Dollar General, Shopper Marketing
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**Pepsi Beverages North America Sr. Analyst - Dollar General, Shopper Marketing**

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* Purchase, New York

* Marketing

* 256849BR

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** Job Description**

**Auto req ID:** 256849BR

****Job Description****

This role will lead the strategic development and execution of brand-specific marketing plans/partnership programming for one of Pepsi Beverage North Americas (PBNA) fastest growing & largest customers - Dollar General (Gatorade, Propel, Tea, Coffee, Protein). Dollar General has experienced over 30 consecutive years of growth & currently in the process of expanding to over 18,000 stores in the United States.

This experience will develop and showcase the ability to strategically evaluate business opportunities, demonstrate thought leadership in the development and execution of shopper relevant solutions, and bring them to market to positively impact brand equity, business sales, and profitability. Additionally, this role will also provide a deep understanding of the commercialization arm of the PBNA organization with exposure to key components, such as executing custom innovation solutions, media to shelf, and field sales execution.

This role will have an integral part in the JBP process, leading work to drive PepsiCo growth by improving the shopper experience, engagement and shopper conversion by:

* Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper

* Helping develop retailer customer overlays and integrating equity and customer strategy to deliver best in class shopper programming

**Accountabilities:**

* Understands Dollar Generals Problems to Solve (PTS) as well as key brand and shopper PTS in order to build strategic programs that deliver a win/win/win for PepsiCo Brand, Shoppers and Retailers

* Support shopper marketing strategy for Dollar General by identifying the optimal calendar & events for our Dollar General shoppers & our brands which generate positive ROI

* Develops & executes strategic customer programs, incorporating innovative ways to activate at retail and program implementation ensuring adherence to deadlines, as well as following appropriate governance processes to ensure approval and alignment for all aspects of activation

* Develops digital programs in partnership with retail media team and agency, comprised of digital creative & offers

* Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers

* Establishes clear accountability for funding of each event

* Assists with key strategy decks including the annual business planning process

* Collaborates with purchasing to determine appropriate configurations and costs for POS based on creative/budgetary guardrails and ensures ordering communication disseminates to field in timely manner

****Qualifications/Requirements****

* Minimum Qualification: Undergraduate Degree

* Preferred: MBA with a concentration in Marketing

* A minimum of 4 years prior Marketing experience (if Undergrad degree only) OR 1 year of prior Marketing experience (if Advanced degree)

* Preferred: Prior Marketing experience within consumer packaged goods

* This position is limited to persons with indefinite right to work in the United States

**Skills/Capabilities:**

* Strong analytical skills

* Prior experience leveraging consumer insights to develop effective marketing programs and campaigns

* Strong PowerPoint and Excel skills

* Ability to effectively collaborate, communicate and influence in a matrixed environment.

* Creative thinking and problem solving skills

* Demonstrated ability to develop and cultivate relationships

**Relocation Eligible:** Not Eligible for Relocation

**Job Type:** Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available & documents. View

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