Location: New York,NY, USA
Job Summary:
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
Position Summary:
The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.
Responsibilities:
* Implement paid media strategies to drive subscriber acquisition, conversion & efficiency with a focus on CTV and programmatic digital media channels
* Successfully apply paid media strategy within digital media channels
* Optimize budget across CTV and programmatic sites/placements to deliver a positive return on marketing spend
* Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
* Contribute to campaign strategy, ad set structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
* Implement ideas and processes for campaign & bid management
* Analyze campaign data and partner with Marketing Analytics teams to improve effectiveness of acquisition and retention media
* Present learnings and results of media campaigns to cross-functional partners
* Contribute to bidding strategy and rule development for efficient spending and optimization on digital media platforms
* Collaborate with internal marketing teams and external media agency to contribute to overall media planning
Qualifications:
* 2+ years paid media planning & buying
* Deep media buying knowledge of programmatic platforms preferred
* Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
* Experience with direct response campaigns
* Highly skilled in all Microsoft Office Products especially Excel
* Excellent written and verbal communication skills
* Strong enthusiasm for all things Sports and Sports Fans
* Ability to work with cross functional teams and multiple stakeholders
* Strong priority management while handling multiple deliverables/work streams
* Flexibility to work weekends when necessary for larger Sports events
Preferred Qualifications:
* Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
* Experience with mobile app tracking solutions preferred (i.e. Kochava, Appsflyer, Adjust, etc.)
Required Education:
* Bachelor's degree or equivalent in Marketing, Business, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $73,226 to $98,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.