POSITION SUMMARY This role will work closely with marketing, sales and customer experience to help Thos. Moser identify and develop prospective customers and nurture existing buyers. This person has a strong analytical sense with the ability to take a multi-faceted view of data. She/He can use data to shape new marketing campaigns and derive actionable adjustments to existing campaigns. ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Assist in the daily management of lead nurturing programs including reporting, testing, optimizing and launching campaigns.
- Help to develop and execute email communication flows.
- Make iterative adjustments to marketing programs across all channels including email, social, paid search and print.
- Assist in the management and maintenance of marketing contact segments for digital marketing campaigns.
- Collaborate with both sales and creative marketing team to craft compelling content and messaging strategies.
- Analyze channel, campaign and program performance to identify optimization opportunities.
- Strong understanding of all parts of the marketing funnel as well as understanding of how consumers interact with all marketing channels from digital to print.
- Deliver reports and results overviews to team members and management.
Requirements
- A degree in Marketing/Business or equivalent experience is required.
- Strong written communication skills.
- Familiarity with Hubspot CRM is preferred.
- Content creation experience required, specifically experience with email marketing templates.
- Excellent analytical skills with demonstrated experience turning data into actionable insights.
- Experience with sales helpful, but not required.