Location: New York,NY, USA
Job Classification:
Marketing & Communications - Marketing
What you will do
The Vice President and Chief Marketing Officer is responsible for the creation, development, and execution of marketing programs that support the strategic objectives of PGIM Private Capital (PPC) and increases external visibility through multiple channels. This role oversees and implements marketing capabilities across the content, distribution, and brand spectrum for prospective borrowers. In addition to leading an organization of internal marketing professionals, this individual will also work with the Prudential, PGIM Marketing, PGIM Private Alternatives, Investor Relations, and Public Relations teams. The position can be based out of Chicago, Newark, or New York City.
What you can expect
* Develop and execute on the PGIM Private Capital marketing strategy through multiple channels, including digital, social, advertising and brand management
* Increase awareness of PGIM Private Capital's total credit platform with investors and external talent.
* Develop and manage the annual marketing budget. Establish monitoring protocols to assess return on time and operating expenses and make adjustments to improve on these investments. Leverage data in decision making process
* Maintain a strong and current understanding of private credit market including, trends, investor expectations and competitive landscape
* Manage the marketing team with focus on high performance execution and developing individual talent
* Develop and distribute marketing content in support of borrower deal teams and investor development business plans and campaigns
* Further the PPC brand in coordinated manner relative to stakeholder audience and geographic location
* Enable origination growth by expanding and enriching data used for prospecting, conversion of leads to contacts, and qualifying and tiering companies
* Identify and manage external service providers when needed to support execution of the marketing strategy
* Improve existing, and build new, marketing capabilities by leveraging trends, techniques, data, and technology
* Travel (~25%) will be required
What you will bring
* 15+ years of marketing and project management experience, preferably in an asset management, private credit, or large financial services organization
* Strong business acumen with the ability to formulate and articulate strategy, then translate and execute enabling initiatives
* Collaborative working style that incorporates multiple stakeholders' views along with the ability to influence others while developing and maintaining strong working relationships
* Experience in managing and growing a team along with external vendors
* Ability to define a vision, frame and execute on implementation approach, and creatively persevere to deliver success
* Comfortable in working with all levels of the organization in a demanding, high-profile role
* Demonstrated marketing leadership along with a committed player-coach operating mentality
* Superior communication skills, both written and verbal
* Experience in investment organizations providing marketing support and brand awareness around investment fundraising is a highly desirable plus
* Bachelor's degree required
What we offer you
* Medical, dental, vision, life insurance and PTO (Paid Time Off)
* Retirement plans: 401(k) plan with generous company match (up to 4%) ; Company-funded pension plan
* Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
* Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional health, and career development.
* Tuition Assistance to help finance traditional college enrollment, approved degrees, many accredited certificate programs, and industry designations.
* To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Compensation Disclosure
Compensation will be commensurate with experience and will be comprised of base salary, discretionary annual incentive, and eligibility for long-term compensation in the form of Prudential stock. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $175,000 to $210,000. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.
About PGIM Private Capital
At PGIM Private Capital (PPC), expertise, analysis, and experience drive everything we do. We strategically target select global markets to offer unique deal flow to investors and prospective issuers. Our team is comprised of bright, focused professionals who collaborate at all levels to manage originations and a private debt portfolio across investment grade, high yield and mezzanine investments. We invest in the potential of our employees by offering them large-scope, small-team emphasis on collaboration, and commitment to a healthy balance between a professional and personal life. We challenge you as an individual so you can make real contributions while you grow your capabilities.
A GLOBAL FIRM WITH A DIVERSE & INCLUSIVE CULTURE
As the Global Asset Management business of Prudential, we're always looking for ways to improve financial services. We're passionate about making a meaningful impact - touching the lives of millions and solving financial challenges in an ever-changing world. We also believe talent is key to achieving our vision and are intentional about building a culture on respect and collaboration. When you join PGIM, you'll unlock a motivating and impactful career - all while growing your skills and advancing your profession at one of the world's leading global asset managers! If you're not afraid to think differently and challenge the status quo, come and be a part of a dedicated team that's investing in your future by shaping tomorrow today.
At PGIM, You Can!
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
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