Job Summary
This role is responsible for building and maintaining relationships with local farmers to purchase and sell their products to FreshPoint customers. The Specialist will help farmers understand food safety requirements and forecasting needs, and how FreshPoint can aid in growing their business.
Key Responsibilities:
- Develop and execute targeted sales strategies to achieve region and individual annual business goals, delivering profitable sales growth and penetration.
- Identify the needs of customers and prospects to assemble a product mix that delivers solutions and helps achieve business objectives.
- Communicate with sales and merchandising teams on market conditions, product availability, new items, and applications.
- Coordinate with buyers to determine which products can be grown by and committed to local farmers.
- Work collaboratively with the Food Safety team to ensure vendors adhere to and maintain required food safety standards.
- Manage new vendor onboarding with insurance, GAP audits, and AS400 farm maintenance.
- Manage local reporting for both OpCo's, monthly insurance reports, and quarterly Small Supplier reports.
- Connect with contract customers to ensure chefs receive the local reports, marketing, and product lists to support local purchases.
- Be informed of market conditions, product innovations, and competitors' products, prices, and sales; share information with customers as part of value-added services provided.
- Track activities and results, collaborate on opportunities, and champion the team selling process through the use of Salesforce (Sysco's CRM tool).
- Leverage sampling in a solutions-oriented manner to close sales.
- Provide feedback on product quality, product integrity, product mix, customer satisfaction, perceived value, and competition.
- Develop and maintain relationships with customers, chefs, and sales team members.
- Support the execution of prioritized sales strategies through direct selling and engagement of customers and prospects at Sysco events (e.g., food shows, industry events).
- Utilize data analytics to prioritize produce opportunities.
Qualifications:
- Minimum: High School Diploma or GED and 3+ years of sales experience within a retail, broker, wholesale, or distribution environment with a deep technical expertise of produce categories.
- Preferred: Bachelor's degree in a related field or equivalent educational level.
- Proficiency in produce knowledge and trends required.
- Analytical problem-solving skills, including familiarity with analyzing reports and deriving insights from data.
- Ability to express information in terms of profit and loss, food cost, and expense ratio.
- Strong financial acumen and ability to properly plan and execute business plans.
- Flexible; readily accepts change; open to new ideas.
- Track record of success in the area of consultative selling, networking, and negotiations.
- Proficient communication and interpersonal skills and ability to work with and influence a variety of key stakeholders.
- Experience building trust with prospective customers and securing new business.
- Strong business and restaurant operations acumen to manage sophisticated customers.
- Ability to learn the use of proprietary CRM tools for planning and forecasting sales growth.
- Proficient in Microsoft Applications Suite (Word, Excel, PowerPoint, Outlook).
- Proactive and self-directed, with the ability to structure a weekly schedule to be successful.
- Demonstrated ability to deliver against deadlines and produce high-quality results (accuracy, thoroughness in the deliverables they are producing).
- Excellent organizational and project management skills, including the ability to execute multiple initiatives at the same time.