Job Title: Product Lead, Data Solutions
Location: NYC
Job Summary: We are seeking an experienced and dynamic Product Lead for our Health Data Solutions. In this role, you will spearhead the product strategy and development of BranchLab's privacy-forward, ID-less health audience solutions for TV advertisers. You will work closely with cross-functional teams, including engineering, data science, marketing and sales to ensure our products meet the highest standards of innovation, performance, and regulatory compliance.
Key Responsibilities:
Product Strategy and Vision:
- Develop and communicate a clear product vision and strategy for BranchLab s health data solutions.
- Identify market opportunities and define product roadmap to drive growth and meet customer needs.
- Ensure alignment with the company s overall goals and objectives.
Product Development:
- Lead the end-to-end product development process from concept to launch.
- Collaborate with engineering and data science teams to design and implement innovative, privacy-forward health data solutions.
- Define product requirements, user stories, and acceptance criteria.
Market Research and Analysis:
- Conduct market research and competitive analysis to inform product strategy.
- Gather and prioritize customer feedback to ensure products meet market demands and user needs.
- Monitor industry trends and regulatory changes to ensure product compliance and competitiveness.
Stakeholder Collaboration:
- Work closely with sales and marketing teams to develop go-to-market strategies and support product launches.
- Communicate product vision, strategy, and progress to internal and external stakeholders.
- Build and maintain strong relationships with key clients and partners.
Performance Monitoring and Optimization:
- Define and track key performance indicators (KPIs) to measure product success and identify areas for improvement.
- Conduct regular product reviews and make data-driven decisions to optimize product performance.
- Ensure continuous improvement of product features and functionality based on user feedback and market trends.
Qualifications:
- Bachelor s degree in a relevant field (e.g., Business, Marketing, Computer Science).
- Minimum of 5 years of experience in product management in the health data or health ad tech industry.
- Proven track record of successfully leading product development and launches.
- Strong understanding of privacy regulations and ID-less data solutions.
- Excellent analytical, problem-solving, and decision-making skills.
- Exceptional communication and interpersonal skills.
- Ability to work effectively in a fast-paced, dynamic environment.
- Strong leadership and team management skills.