Description:
POSITION SUMMARY:
The Product Line Manager is responsible for managing the entire product line life cycle from strategic planning to tactical activities. The role is responsible for creating and implementing a business strategy, identifying new product opportunities, sourcing new products and achieving corporate profitability goals. This position pulls together, communicates and collaborates with a team of company resources to manage and grow the Globe & Varimixer product lines.
ESSENTIAL FUNCTIONS:
- Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Identify and present innovative and creative product solutions in existing or new product categories.
- Identify potential manufacturing sources for new products.
- Manage new product development from concept to introduction using stage gate processes
- Responsible for product specifications, competitive information, features and benefits, profit analysis and forecast for new product introduction.
- Develop and conduct training on new products and raise awareness of product applications.
- Create & maintain competitive analysis database to assist the sales organization in gaining market share
- Provide the sales team with the necessary technical expertise to enable them to sell the product.
- Act as point of first reference for all product related inquiries and work collaboratively across all functions; Engineering, Sales, Marketing, Customer Service, Service, Quality, and Operations.
- Assist marketing team in creating and maintaining all collateral material including specifications sheets, owner's manuals and sales literature.
- Design market research projects to assess customer attitudes to the current product line and new product introductions. Either conduct this research with in-house staff or manage an outside agency.
- Function as a product line expert with in-depth knowledge of users, dealers, competitive advantages, pricing structure, marketing strategies, etc.
- Provide support for other departmental projects as needed and/or assigned by the president.
Requirements:
QUALIFICATIONS:
- Bachelor's Degree required.
- 5+ years' experience in commercial food equipment business.
- Proven success in the project management function.
- Experience in a technical, engineering environment with long development cycles.
- Proven product management skills with strong ability to interface well with customers; both internal and external.
- Display a high level of critical thinking in cross-functional process analysis and problem resolution
- Experience with costs and pricing technical products. Ability to understand pricing models and translating product information and costs with large account customers.
- Valid Passport for international travel as required.
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