Product Manager IWho We Are:Marketlab is a market leading healthcare solutions organization specializing in the design, manufacturing, and sourcing of private label products. It's our mission to provide our healthcare partners timely solutions with a straightforward approach based on knowing them and their work. Every day we strive to positively impact the lives of the people who in turn impact the health and wellness of our communities. Based in Grand Rapids, Michigan, Marketlab's success is built upon a foundation of collaboration, innovation, and the belief that every team member plays a vital role in creating an exceptional customer service experience.The Opportunity:The Product Manager I is responsible for taking ownership of assigned product categories and driving revenue growth and business KPI's. The Product Manager I is also responsible for becoming a product line and market subject matter expert through collaboration with internal stakeholders, customers, research, etc.This role reports to either a Senior Product Manager or Director depending on business needs.Functional/Technical Competencies:
- Product Lifecycle Management & Business Ownership: Manage the entire end-to-end product lifecycle, from initial concept through to market launch, growth, scaling, and potentially phaseout. Develop and implement strategies for success within assigned product categories.
- Understand the delineation of market and channel for assigned products to create a clear vision of how each product will be sold and to whom.
- Strong Business Acumen: Assist with and develop strategic plans and utilize a strong understanding of portfolio planning and optimization.Conduct Voice of Customer assessments to ensure we are meeting customer needs and deploying a strong value proposition.
- Research & Design: Establish a deep understanding of consumer needs to ensure design decisions are driven forward and that our top-quality, innovative products are meeting the end user's needs.
- Create and develop new product opportunities and visions.
- Data Analytics: Define, analyze, and report on KPIs that capture the value customers are receiving, ultimately relying on data driven decision making. Utilize data collected to proactively respond to industry trends.
- Market Analysis: Use knowledge of industry trends and organizations to remain fluent on current medical designs, solutions, and problems in the market. The Product Manager I, will be the subject matter expert of their assigned product(s).
- Display a strong understanding of emerging trends, tech, and category financials.
- Gather and communicate relevant data; including product data, web analytics, statistics, consumer trends, etc.
- Customer Focus: Seek and deliver information proactively to assist with the customer's circumstances, problems, expectations, and needs. Build positive rapport and cooperative relationships that influence the product offering.
Behavioral Competencies:
- Cross-Functional Communication: Foster collaboration across stakeholders and departments and align them around the vision of the product strategy.
- Demonstrate diplomatic communication to foster strategic alignment with a cross-functional group.
- Use language that key team members and stakeholders understand to ensure clarity on what needs to happen and how it should occur.
- Decision Making & Prioritization: Make informed decisions that will effectively and efficiently carry product(s) through their lifecycle by keeping a constant connection with the team, the business, the customer, and the market.
- Creative Problem-Solving: Anticipate potential challenges related to the product cycle and think outside of the box to find the best ways to solve them.
- Utilize creative-thinking and problem-solving skills in order to stay proactive and adjust to emerging market trends.
What You'll Do:
- Engage directly with customers and Key Opinion Leaders (KOLs).
- Visit customers and conduct interviews and panel discussions with end users, attend trade shows, business reviews, etc. (Up to 20% travel).
- Provide technical support to internal stakeholders with a deep understanding of product(s).
- Support category reviews for the enterprise leadership team.
- Assist in SKU and supplier rationalizations.
- Collaborate with Sales and Customer Experience teams to review customer feedback and answer questions.
- Collaborate with Marketing to develop marketing materials.
- Conduct regular product trainings with Marketing,Sales, and customers to ensure they understand the vision necessary for a successful product launch.
- Participate in national brand vendor discussions, strategic supplier meetings, and business reviews.
- Assess existing product offerings and create a plan to optimize commercialization.
- Create and implement both short and long-term product roadmaps.
- Analyze data trends to identify and develop tools and strategies to proactively respond to industry changes.
- Establish business cases for new product development opportunities.
What You'll Need:The ideal candidate will have...
- Bachelor's degree in business or related clinical/technical field is preferred.
- 1-5 years of experience in product management, preferably in the medical device industry.
- Clinical background in the medical field is highly preferred. (Laboratory, Phlebotomy, ANesthesia, Sterile Processing, or Home-Based Care)
- General healthcare market awareness.
- Strong communication and presentation skills.
- Excellent time management skills.
- Strong attention to detail.
- Ability to make quick, evidence-based decisions using data.
- Proficient in standard office software (Microsoft or Google Workspace)
Benefits:
- Paid parental leave
- Scholarship reimbursement
- 401k match
- Benefits effective day one of employment
- Paid short term disability leave
- Flexibility with work from home
- Generous PTO policy that starts on day one
- Paid holidays
- Health and wellness program
- Employee discount program within our family of companies
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)