Chapin International
Location: Batavia,NY, USA
Date: 2024-11-21T15:24:05Z
Job Description:
Responsibilities:
- Grow and manage assigned products, product lines and projects within the category.
- Research, recommend and launch new products to meet company growth goals by participating and interacting with various cross functional teams and departments.
- Write and submit appropriate documentation to initiate new product efforts.
- Recommend strategies for the profitable management of assigned products or lines including product positioning, pricing, forecasting, cost reductions, product updates and/or obsolescence.
- Lead the development of 3-year product line plans.
- Coordinate the initial stages in the development of new innovative products including market research, engineering & manufacturing analysis, purchasing and related financial aspects involved in successfully bringing new products to market.
- Maintain an up-to-date database of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues.
- Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.
- Interact with distributors, field sales and end-users to seek opportunities for new products, packaging, merchandising and their successful placement within channels of distribution.
- Draft launch materials for assigned products including product sell sheets, bulletins, product specific merchandising, website copy and various sales support materials as needed.
- Work closely with advertising and channel management to recommend appropriate programs and promotions to achieve a successful new product launch and overall product line growth.
- Provide sales training as appropriate to effectively convey new product features and benefits.
- Work closely with strong, technical project leaders and engineers.
- Travel requirement: Ability to travel approximately 15% domestic and international
Qualifications:
- 4-year college degree. MBA Preferred
- Recommend five years' experience as Marketing or Product Manager in the Retail and/or industrial field.
- Understanding of all aspects of product launches, program development and sales.
- Be able to work on multiple projects.
- Proven written and oral communication skills.
- Be able to work with Excel, Access, Word; generating reports requisitions, and product research. Experience with SAP helpful.
- Ability to meet deadlines.
- Be able to perform in a varied and demanding work environment.
- Be able to work with other employees on a professional level.
- Must be proficient and accurate with work.
Benefits:
· 401(k) 10% Match
· Dental insurance
· Employee discount
· Health insurance
· Health savings account
· Life insurance
· Paid time off
· Vision insurance
Apply Now!