Product Marketing Lead, Institutional
: Job Details :

At Ripple, we're building a world where value moves like information does today. It's big, it's bold, and we're already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.

If you're ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

This is the entrepreneurial spirit that Ripple is looking for in a product marketing leader who will help build the next generation of financial products.

In this role, you'll drive Ripple's go-to-market strategy for its enterprise product suite focusing on digital asset custody and tokenization use cases.

You're an expert in enterprise product marketing and equally strong as a strategist and a doer. You have a successful track record of leading product launches with financial institutions such as banks, asset managers, and payments networks.

WHAT YOU'LL DO:

• Lead go-to-market strategy and execution for financial institutions. Define target customers, use cases, and geographic markets for Ripple's institutional product suite.
• Develop compelling positioning and messaging tailored to target customers.
• Own account targeting strategies to build pipeline and the sales cycle.
• Deeply understand the buyer journey. Develop compelling sales enablement collateral including pitch decks, one-pagers, case studies, webinars, and website content.
• Develop and lead successful product launches and campaigns.
• Build a trusted network of leaders in financial institutions to accelerate blockchain adoption.

WHAT YOU'LL BRING:

• 10+ years of experience in product, product marketing, business development, with a strong emphasis on enterprise marketing to large institutions.
• Proven track record to influence and lead cross-functional teams.
• Outstanding communications skills in simplifying complex concepts into compelling messaging and differentiated positioning.
• Strong writing skills to develop engaging story angles for effective communication.

WHO WE ARE:

Ripple is committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

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