Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation's leading brands.
We're currently looking for a Product Marketing Manager for a major American e-commerce company based in Brooklyn, NY. This hybrid role (1-2 days onsite per week) offers an exciting opportunity to shape go-to-market strategies and drive customer engagement for an innovative brand selling vintage items, jewelry, apparel, and home décor.
As the Product Marketing Manager, you will join a dynamic team dedicated to driving customer growth and loyalty by developing impactful product marketing strategies. You'll be responsible for creating go-to-market plans, enhancing product engagement, and collaborating across teams to deliver successful marketing initiatives. This is a 12+ month opportunity with the chance to make a significant impact at a well-known e-commerce brand.
Application Deadline: 12/15/2024.
Responsibilities:
- Lead the development and execution of consumer product marketing strategies to drive awareness, adoption, and engagement of features that help buyers connect with the right products and sellers.
- Own the go-to-market strategy for new product launches, working closely with cross-functional teams such as Product, Engineering, Design, Brand, and Analytics.
- Conduct competitive analysis and leverage user insights to create targeted marketing plans and define buyer personas.
- Partner with Channel Owners and Marketing Teams to develop on-site and off-site marketing campaigns.
- Set clear, measurable marketing goals and track progress to ensure the success of campaigns and product initiatives.
Requirements:
- Bachelor's degree (BA/BS) and 4+ years of experience in consumer product marketing.
- Strong experience in quantitative and qualitative user research methods, as well as growth marketing tactics that simplify complex concepts into effective marketing.
- Proven ability to drive growth and deliver results through product marketing strategies and campaigns.
- Collaborative mindset with experience influencing cross-functional teams and maintaining strong working relationships.
- SQL proficiency is preferred, but not required.
Perks & Benefits:
- Comprehensive Medical, Dental, and Vision Insurance
- Life Insurance coverage
- 401k Program with company match
- Commuter Benefit to support your daily commute
- eLearning access and Education Reimbursement for continuous learning
- Ongoing Training & Development opportunities
To qualify for our benefits package, candidates must work over 30 hours per week, and assignments must last a minimum of 10 weeks.
If you're ready to take your product marketing career to the next level and meet the qualifications for this role, apply now! Our recruitment team will guide you through the interview process and advocate on your behalf to ensure you have the best possible experience.