At checktheticker, we are on a mission to redefine the landscape of financial data and insights. As a Product Marketing Manager, you will play a vital role in driving our marketing strategies and initiatives forward. This position is not just about promoting products; it's about understanding our customers deeply, crafting compelling messages that resonate, and ensuring our offerings stand out in a competitive market. You will collaborate closely with cross-functional teams including product development, sales, and customer support to align on messaging, features, and market needs. Your insights will not only inform our marketing tactics but will also guide product evolution, helping us to stay ahead of industry trends and customer expectations. As our Product Marketing Manager, your ability to translate technical details into clear, persuasive content will be crucial for attracting and retaining customers. You will own the product marketing lifecycle—launching new features, developing sales training materials, and analyzing market trends to ensure our messaging remains relevant and effective. If you are passionate about product marketing and have a keen interest in financial technology, we want to hear from you!
Responsibilities
- Develop and execute comprehensive product marketing strategies to position checktheticker's offerings effectively in the marketplace.
- Conduct market research to understand customer needs, market trends, and competitive landscape, translating insights into actionable marketing initiatives.
- Create compelling product messaging and positioning that clearly articulate our unique value proposition and resonate with target audiences.
- Collaborate with product development teams to align product features with market demands and provide input for product roadmaps.
- Design and implement go-to-market plans for new product launches, ensuring all stakeholders are aligned and prepared for successful rollouts.
- Support sales teams with the necessary tools and training to effectively communicate product value and benefits to clients and prospects.
- Analyze marketing performance metrics and customer feedback to continuously refine strategies and improve product adoption.
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 3+ years of experience in product marketing, preferably in the tech or financial sector.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent writing and communication skills, with a knack for compelling storytelling in marketing.
- Proven track record of developing successful go-to-market strategies for new products or features.
- Ability to work collaboratively across teams and influence stakeholders.
- Familiarity with digital marketing tools and techniques, including SEO, content marketing, and social media strategies.