Do you love the outdoors? Then Big Rock Sports is the place for you! We are seeking an outstanding individual to join our Marketing team in our Morehead, NC facility! Big Rock Sports is North America's premier outdoor sporting goods distributor. We offer the broadest selection of firearms, ammunition, hunting, fishing, camping, boating and taxidermy products available. Although Big Rock Sports spans the globe, we serve our retailers' needs on a local basis, enabling us to be a true hometown distributor. Learn more at www.bigrocksports.com. Job SummaryThe Product Marketing Manager is responsible for execution of identified marketing strategies, including brand development, segment marketing and promotional programs across multiple verticals, social media, public relations, targeted email campaigns and trade show support. Role and Responsibilities
- Develop and execute marketing strategies to drive brand awareness and lead generation.
- Manage and improve online content, considering SEO and Google Analytics; utilize data analytics to evaluate end-to-end customer experience across multiple channels.
- In-depth understanding of the features, benefits, and applications of the assigned product or product line.
- Collaborate with Merchandising tam to maximize the coop programs with all vendors.
- Collaborate with cross-functional teams to launch new products and enhance existing ones.
- Create compelling product messaging and positioning for different target audiences.
- Manage product launches, promotions, and go-to-market plans.
- Continuously strive to refine marketing processes to be more productive and efficient.
- Stay updated on industry trends, market dynamics, and competitive landscape related to the product.
- Develop and establish ownership of internal communications and company branding.
- Maintain open, efficient communication between various departments on new and existing product development and web marketing.
- Coordinates web needs for Big Rock Shows.
- Works with VP of Merchandising and Director of Corporate Events for Nashville show needs (this is required travel).
QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Bachelor's degree in business, Marketing or related field
- Previous experience in a product specialist role particularly in fishing.
- Excellent communication and presentation skills.
- Demonstrated ability to build relationships, collaborate with cross-functional teams.
- Detail-oriented with strong organizational and time management skills.
- Ability to thrive in a fast-paced, dynamic environment.
Work EnvironmentHybrid work environment (3 days in office) - depending on shows or product launches - may require additional time in office Job Type: Full TimeCompetencies
- Adaptability - Adapts to change, open to new ideas and responsibilities.
- Communication -Communicates well (written and verbal), delivers presentations, has good listening skills.
- Decision Making -Able to reach decisions, takes thoughtful approach when considering options, seeks input from others, makes difficult decision.
- Dependability - Meets deadlines, works independently, accountable, maintains focus.
- Problem Solving - Strives to understand contributing factors, works to resolve complex situations.
- Quality - Strives to eliminate errors, accurate work is a priority, seeks opportunities to improve product/services.
- Results Driven - Defines appropriate goals, works toward achieving goals, articulates vision and steps for achievement.
- Sense of Urgency - Meets deadlines, establishes appropriate priority, gets the job done in a timely manner.
Work Authorization Applicants must be currently authorized to work in the United States. Big Rock Sports LLC. is proud to be an Equal Opportunity employer, and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sexual orientation, age, disability, veteran status, or any other protected factor under federal, state, or local law. Big Rock Sports LLC. participates in the E-Verify Employment Verification Program, which is a service of Department of Homeland Security (DHS) and Social Security Administration (SSA).Supervisory RequirementsYes - Graphic Designer(s)