We're hiring a Product Marketing Manager at Gitpod. Reporting to our Head of Product Marketing, this person will focus on enabling the GTM team, as well as doubling-down on narratives and content that resonate with Gitpod's buyer persona. They will be equally as passionate about storytelling as they are about enabling the people around them to succeed. Who we areFive years ago, we set out to create a world where every developer is instantly ready-to-code. With over 1.5 million users, we are now the leading platform for standardized and automated development environments. Our ROI calculator demonstrates how we help customers save nearly $1,000,000 annually for every 100 engineers using Gitpod. Developers use Gitpod an average of 36 hours per week, and our enterprise revenue has grown tenfold since last year.We're a talent-dense group of people who transform how software is created and delivered, working to empower every company, every team, and every individual to succeed in a software-first world. We care deeply, and for many of us, building Gitpod is our life's work.There hasn't been a better time to join. We've found product-market-fit and are scaling with high intensity towards repeatable go-to-market fit. Our operating values are an authentic representation of how we show up and make decisions. We choose colleagues carefully based on merit and their alignment with those principles. If this excites you, we would love for you to apply so we can connect.Role responsibilitiesEveryone that joins Gitpod is responsible for enhancing it. We hold our operating values as the standard that we drive towards. Joining Gitpod means you have ownership around forming our culture by living out these values.
- Develop Gitpod's GTM story in partnership with Head of Product Marketing
- Own 'the pitch' that articulates Gitpod's value proposition and differentiation, executed across inbound and outbound sales channels
- Own enablement for the GTM organization, creating and maintaining GTM narratives and materials that drive closed won deals and optimise conversion at ever step of the funnel
- Collaborate closely with the sales team to gather feedback, iterate on materials, and raise the bar on team performance
- Contribute to a content strategy focused on our buyer's journey
- Partner with Growth to optimise content delivery and impact
- Work closely with our Alliance lead to support on creating assets that help enable our partner ecosystem
At the end of your first 30 days, you will have:
- Gained deep understanding of Gitpod's current positioning and GTM narrative through stakeholder interviews and market research
- Listened to at least 30 calls to understand how the sales team is currently pitching Gitpod
- Created an initial assessment of current sales enablement materials and identified key areas for improvement
- Built strong relationships with key stakeholders in Sales, Product, and Alliance teams
- Developed a 60-90 day plan for optimizing sales materials and content strategy
- Created first draft of refreshed sales narrative based on initial learnings
- Mapped current content against buyer journey to identify gaps and opportunities
About youYou work in alignment with our operating valuesOur operating values are the DNA of Gitpod. We hold them high, evolve them as we evolve, and integrate them into everything we do. We expect everyone at Gitpod to actively use the values as the playbook for how they show up and work.You're a strategic storytellerAs a kid, you sold out at your lemonade stand. You weren't just selling cold drinks, you were selling core memories of summer nostalgia. You know how to position a narrative to convince someone to do something. You don't just sell the facts - you sell the feeling.You're a detectiveYou collect data because you're curious. You're open minded and gather input from all angles to form a comprehensive perspective. You're in the weeds about why things happen. You have the ability to spot patterns and turn raw information into actionable insights. And you may, in fact, play escape room board games for fun on the weekends.You're a sales championYou understand that great enablement comes from deep empathy with the sales experience. You have an innate ability to earn trust, build relationships, and influence. When sales teams work with you, they get a partner who enables them to reach their targets, propelling the entire company towards its goals.Additionally, we're looking for someone with the most of the following:
- Evidence of building out sales enablement programs
- Has worked deeply on technical tools
- Previous direct experience in sales or customer success
- Quantifiable improvements in sales metrics (win rates, deal velocity, etc.)
- Great writing skills shown through real-life content examples
- Experience working with channel/alliance partners
We use these tools and expect you to have familiarity with most of them:
Benefits
- Fully remote, flexible work day
- Flexible paid time off including holidays that are most meaningful to you
- Parental leave for all parents
- Equity
- Health insurance (country-specific)
- Retirement (country-specific)
- Wellness allowance
- Premium work-from-home equipment
- Regular company off-sites
Interview processWe are fully remote and so is our hiring process. Contingent on schedules, we aim to complete the entire process in about 2 weeks. We are conscious of your time and are committed to being as efficient as possible.
Async interview - If we think we might be a mutual match, we'll send you a set of questions to be completed async that allow us to get to know you and learn more about why Gitpod excites you. You'll also have a chance to share about your strengths, experience, and demonstrate your ability to work asynchronously.Sync interviews - You'll complete a series of interviews designed to thoroughly evaluate our mutual compatibility.- Head of people
- Hiring manger
- Project and panel presentation
- CEO
References and background check - Before moving to an offer, we'll set up video calls with 3 direct managers and/or senior leaders that can speak to your performance. Additionally, we will run a full background check (location dependent).Gitpod provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.