About Us: Piermont Bank is a tech-enabled digital commercial bank founded in 2019 with a mission of changing the face and pace of banking. It provides an unprecedented experience that blends the best of banking and agile Fintechs. At Piermont, we are purpose-driven, and focused on creating and delivering banking products relevant to today's digital economy. We are the go-to Bank for the fintech ecosystem. For more information, visit www.piermontbank.com. The Role: Product Marketing Manager is responsible for supporting the strategy and development of the Bank's outreach programs, product campaigns, and new projects. The role develops and manages the growing marketing infrastructure including CRM platforms and optimizes marketing efforts. The candidate collaborates with internal key stakeholders and works cross functionally on data flow, strategy, and other deliverables. Responsibilities:
- Identify and drive efforts to integrate marketing tools, marketing automation software, customer relationship management systems, customer data platforms, etc.
- Lead the marketing CRM platform and serve as the owner of all data cleanliness, system maintenance and workflow optimization/improvements.
- Design and implement product marketing campaigns, track, and measure campaign performance to ensure they are on track to meet the goal.
- Manage vendors and agencies to create deliverables and execute program plans.
- Lead any new bank projects related to marketing and work across departments for collaboration, development, and execution.
- Stay abreast of industry and marketing trends to identify more innovative ways to approach marketing channels and programs.
- Conduct market research to support content development and marketing initiatives.
Qualifications:
- Bachelor's degree preferably in Marketing or Business Administration
- 3 to 5 years of experience in bank or fintech marketing.
- Understand banking products and services as well as relevant compliance.
- Ability to work in an ambiguous, fast-changing environment.
- Remarkable written and verbal communication skills, including being able to convey complex topics with simplicity.
- Strong project manager skill
- A startup mentality with a bias to action and the ability to flex in a fast-paced environment
- Superb organization and project management skills and the capacity to manage multiple complex projects at once
- Experience with analytical problem-solving, quantitative analysis, and communicating findings to executive management a plus
- Experience with marketing automation software a plus.
The hiring range for this position is $100,000 to $120,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's job-related knowledge, skills, and experience, among other factors. A bonus and/or incentives may be provided as part of the compensation package, in addition to the full range of medical, dental, vision, 401k, and other benefits. Piermont Bank is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, political affiliation, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, height, weight, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.