Who we are:
Welcome to BookedBy, an industry-leading business management solution and scheduling software for salons, spas, and barbershops everywhere.
BookedBy with headquarters in Austin, TX features more than 100 employees across three continents and powers thousands of locations worldwide with top brands such as Sport Clips Haircuts, Diesel Barbershop, Perfect Look, Sharkeys Cuts for Kids, Hairzoo, and more.
Founded in 2011, BookedBys scheduling platform has more than 60 million bookings annually and enters an exciting growth phase into other service-based businesses.
Job Description:
We are seeking a Product Marketing Manager who will be the driving force behind our products market presence. You will craft compelling narratives that resonate with our target audience, develop strategies to communicate product value, and collaborate cross-functionally to ensure our products meet market needs. This role requires a forward-thinking individual who is comfortable integrating AI tools and methodologies to innovate and improve processes within the team and organization. If you thrive in a fast-paced environment and have a knack for turning insights into impactful marketing strategies, we want to hear from you!
Key Responsibilities:
- Conduct thorough market research to understand customer needs, competitive landscape, and industry trends.
- Develop clear and compelling product positioning and messaging that differentiates our products in the marketplace.
- Lead the development and execution of go-to-market strategies for product launches, ensuring alignment with sales and marketing teams.
- Work closely with product management, sales, and customer support to gather insights and feedback that inform product development and marketing strategies.
- Create engaging marketing materials, including product briefs, sales collateral, and digital content that highlights product benefits and features.
- Monitor and analyze product performance metrics, adjusting strategies as needed to maximize impact and ROI.
Qualifications:
- 4+ years of experience in product marketing or related roles, preferably in Saas.
- 2+ years of Product Marketing Manager or Product Manager experience at a startup.
- Must be a self-starter with the ability to work independently, take initiative, and manage tasks with minimal supervision.
- Familiarity with AI-driven tools and a comfort with adapting to emerging AI technologies is essential for success in this role.
- Strong understanding of product marketing principles and best practices.
- Excellent written and verbal communication skills, with a talent for storytelling.
- Proven ability to collaborate with cross-funcional teams and manage multiple projects simultaneously.
- Analytical mindset with experience in using data to drive decision-making.
What we offer:
Join an energetic, fast-growing global team where you'll have the opportunity to take on new challenges and advance your career. With continuous growth and development, you'll have endless potential to shape your future alongside us! Our benefits include:
- Comprehensive Medical Insurance to keep you and your family healthy.
- 15 Days of Paid Time Off to recharge and enjoy life outside of work.
- Hybrid Work Schedule: In-office Monday through Thursday, with a Flex Day Friday to work remotely.
- In-Office Gym to help you stay active, healthy, and energized throughout the day.
- Opportunities for Professional Development with access to courses and learning resources to help you grow your skills and advance your career.