Product Marketing Manager (non technical)
: Job Details :


Product Marketing Manager (non technical)

Burnett Specialists Staffing | Recruiting

Location: Austin,TX, USA

Date: 2024-12-20T17:04:50Z

Job Description:

Fortune 500 healthcare corporate is seeking a non technical Global Product Manager for their marketing department. They will be responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and portfolio management.

Responsibilities:

  • Identify new products to be developed to meet new market demands, or the creation of new markets.
  • Provide leadership for product/concept justification during funding cycle and provides similar leadership to product development team.
  • Identify new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets.
  • Support the commercial organizations in achieving Plan/Update objectives.
  • Provide direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives.
  • Drive product strategy for the assigned products in collaboration with cross functional partners. Leads within the business unit or related sub-functions.
  • Customer Insight Development which includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.
  • Collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity.
  • Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine therapy category.
  • Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.
  • External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.
  • Product Strategy Development and Execution: Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team
  • Develop the Product Family Marketing Plan- Incorporate all aspects of the strategic direction
  • Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis…customer, financial, and timeline impact)
  • Lead financial and data analysis modeling for new product ideas including NPV and long-range forecasting.
  • Support downstream marketing and commercial activities where needed
  • Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk
  • Internal Communication: Responsible for creating a clear line of communication between Global Marketing and all other areas that affect the product

Required Qualifications

  • Bachelor's Degree and 4+ years of experience in marketing/product management, including experience with a global company. Healthcare industry, and/or medical device experience preferred.

Preferred Qualifications

  • Master's Preferred
  • Cardiac Rhythm Management experience is highly preferred.

Apply Now!

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