Location: Syracuse,NY, USA
THE MISSION: Work cross-functionally to master an in-depth understanding of Northland and the problems we solve, create compelling content, and provide resources to our go-to-market teams to enhance our market position. ROLES/RESPONSIBILITIES: Becomes the subject matter expert on all Northland product offerings Gains a deep understanding of customer personas and pain points, Northland products and harness market differentiators Stays up to date with telecommunications and digital transformation trends Proactively researches trends to understand whats happening in the market and incorporates findings into insight for product development and marketing Analyzes and reports on market share and identifies growth opportunities Creates content from expertise and research Crafts engaging audience-specific marketing content, including datasheets, solution briefs, web content, presentations, whitepapers, and other forms of thought leaderships Articulates unique value propositions Works cross-functionally with internal teams Collaborates with Product Line Management by: Providing consumer insight and market intelligence Developing go-to-market campaigns to increase market share Determining strategic opportunities for future growth Creating launch plans, messaging, content, and internal communications Assists the Sales Team through: Crafting deal-specific competitive questions Writing battlecards and developing sales enablement content to educate prospects SUPERVISORY RESPONSIBILITIES: None MINIMUM JOB QUALIFICATIONS: Bachelor's degree 3 years of experience in product marketing Well-organized with attention to detail Strong work ethic, ability to operate independently, and a learner mindset Ability to take ownership of projects, taking them from idea to execution, to results Excellent written and verbal communication skills Excellent research and presentation skills Technical aptitude and an innate curiosity for figuring things out Understand and have mastery of customer personas and journey mapping PREFERRED JOB QUALIFICATIONS: Experience with product marketing in telecommunications Basic video editing skills and an understanding of editing software SCORECARD METRICS: Content that generates demand for products (inbound per Quarter TBD) Contributes a minimum of 20% to the total lead generation goal LICENSES/CERTIFICATIONS: A valid driver's license or ability to access transportation to attend work group and organization meetings is necessary.