PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers equipment owners to maximize equipment availability for patient care and automates the procurement of parts, services and training through a digital experience. PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On® and this common ground is the foundation of our success. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems. If you love challenging the status quo, join our team of innovators working together to transform the medical equipment supply chain. With our rapid growth, you will have ongoing opportunities to explore new paths, develop your skills and achieve your potential. As the Product Marketing Specialist, Service, you will be responsible for supporting our service business, activating marketing campaigns to generate growth through demand creation and funnel acceleration. You will support marketing campaigns by validating buying centers and personas, identifying relevant tactics, optimizing product marketing materials, and building campaign plans to meet marketing objectives. You will also create content to support the defined campaign tactics that support product positioning, market segmentation and targeting. What You'll Do:
- Collaborate with commercial leadership and marketing to develop the enterprise marketing strategy go to market approach.
- Ensuring marketing plans & execution are aligned with overall marketing strategy (value proposition, positioning, marketing mix, etc.) to grow leads/orders/traffic, conversion, and share.
- Collect and analyze win/loss & competitive insight on the enterprise segment.
- Recommend and develop marketing programs to improve win rate as you monitor tactic effectiveness in the market.
- Employ clinical and industry trend analysis, and market share and competitive analysis relevant to the product and portfolio.
- Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas.
- Work with Sales & Marketing teams to understand and optimize tactics to win-loss performance, leveraging demand generation opportunities, and providing relevant support for other campaigns, events, and tactics.
- Develop programs to gather evidence of customer success, early adopters and clinical evidence where appropriate, in order to produce customer/market proof points.
- Providing commercial teams product knowledge in product differentiation, positioning and pricing.
Your Background
- Bachelor's Degree in Marketing, Business Administration, or related field.
- 3+ Years' experience in demand generation/ revenue marketing, product marketing, or related field.
- Healthcare product/industry acumen desired.
- Team Oriented - ability to motivate and work well with diverse, cross-functional teams
- Excellent oral and written communication skills.
- Analytical and process-oriented skills.
- Experience in market & customer insights, product commercialization and branding.
- Develop new ideas through collaboration and execute on creative ideas.
Who We Want to Meet
- You're a self-starter with a passion for Product Marketing & Demand Generation.
- You have foundational knowledge of the healthcare industry.
- You're collaborative and independent; you enjoy working as part of a team and on your own.
- You take initiative to learn, lead, make recommendations, and optimize campaigns.
- You're a strong multi-tasker who can prioritize various projects to ensure timing and accuracy.
- You have a foundational understanding of Microsoft tools (e.g. Excel, Power Point, other).
Benefits & Perks
- Competitive compensation package with base pay, incentives, equity, and comprehensive benefits (401k match, health benefits, college debt reduction, etc.).
- Inclusive and diverse community of passionate professionals.
- Opportunities for growth in a fast-growing company committed to developing employees' careers.
- Dynamic hybrid work environment that balances flexibility, collaboration, and productivity.
Interested? We'd love to hear from you! Submit your resume and an optional cover letter explaining why you'd be a great fit. PartsSource values diversity and is committed to Equal Employment Opportunity, ensuring decisions are made regardless of race, gender, disability, or background. We welcome applicants from all walks of life and are dedicated to providing an accessible hiring process for everyone. Legal authorization to work in the U.S. is required. About PartsSource PartsSource automates the procurement of parts, services, and training, supporting healthcare technology management professionals in mission-critical equipment maintenance. With a seamless ordering experience, preferred pricing, and advanced analytics, we empower customers with supply chain intelligence. Since 2001, PartsSource has evolved into a leader in healthcare technology supply chain management, now serving over half of U.S. hospitals. Bain Capital's 2021 investment further accelerates our growth and impact on the healthcare industry. Read more about us here:
- PartsSource Named to Newsweek's List of the Top 200 America's Most Loved Workplaces for 2024
- PartsSource Named One of the Top 100 Healthcare Technology Companies of 2023
- WSJ: Bain Capital Private Equity Scoops Up PartsSource