Location: Marion,VA, USA
SUMMARY
Responsible for leading, managing and driving sales and profitability of Westlake Royal Building Products' brands within the Siding and Trim Solutions Category. In all this represents $80 - $150 MM in annual revenue. This position also will support all of the Siding and Trim categories with marketing of the same products.
DUTIES AND RESPONSIBILITIES
May include, but are not limited to, the following:
* Work with Product Managers, Trim & Mouldings to set product and marketing strategy for Trim Segment of the Westlake Royal Building Products Product Portfolio
* Manage inbound product suggestions with the Product Manager
* Document product changes and work with cross functional organization to manage sku set up of new items
* Product planning and execution throughout the product life cycle, including capturing the voice of the customer (channel and end-users), defining the strategic direction of the product(s) and then implementing that vision
* Provide effective and timely communications to internal and external customers
* Ensure annual sales and profit targets are met/or exceeded
* Manage all pre-product launch activities including beta jobs and early-stage activities coordinated with Sales
* Work in partnership with respect to activities for the marketing programs. This includes product specific planning, developing, implementing and maintaining all marketing programs or projects
* Key gatherer of market intelligence, competitive intelligence, competitive news and other market indicators - and then share that information widely to the organization
* Represent product at industry trade shows, industry associations, customer events, internal and external training
* Participate in annual budget creation and manage budget forecasts, spends, variances for projects or activities related to assigned product lines
EDUCATION, EXPERIENCE AND QUALIFICATIONS
* BS/BA Degree in business or engineering, will consider past experience in lieu of a degree
* Self-starter with a minimum 4-6 years of marketing, sales or related experience - Experience in Stage/Gate process a plus
* Proven track record of success thriving in an energetic, fast paced work environment
* Previous experience with high end products required; building materials experience desired, but not required
* Must be able to work independently but also hold self and others accountable to create results through disciplined execution, particularly in a team environment
* Effective project management skills, solid understanding of marketing principles
* Demonstrated strong communication skills with high problem-solving skills
* Advanced knowledge of Microsoft Office, sales reporting tools, and web-based applications required
* Travel up to 25%
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, talk or hear and is frequently required to use hands to finger, handle or feel objects, tools or controls and reach with hands and arms. The employee is occasionally required to sit, stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision (must be able to see and distinguish colors), peripheral vision, depth perception and the ability to adjust focus.
WORK ENVIRONMENT
While performing the duties of this job, the employee may be exposed to fumes or airborne particles, moving mechanical parts and vibration. The employee is occasionally exposed to a variety of extreme conditions at construction job sites. The noise level in the work environment and job sites can be loud.