Programmatic Media Director
There's never been a better time to join one of America's largest and best independent agencies – a full service agency with an enviable client roster, world class talent and capabilities that span all the critical elements of modern marketing. C-K is more than integrated, we are interconnected, and contributors are able influence business strategies with a core team and have a voice at the decision-making table.
The Programmatic Media Director provides leadership on programmatic strategy and activation and manages all operational aspects of our internal trading desk, DesCK. This role reports to the Director of Digital Platforms and collaborates closely with media planning teams on developing programmatic strategies and communicating campaign performance, and with the analytics team.
About the Role
- Responsible for managing and leading the programmatic discipline across the agency network and the strategic development and deployment of all programmatic campaigns. This includes collaborating with the planning teams to understand client business goals and media strategies; developing strategic programmatic media plans; overseeing team to monitor and performance and delivery; make optimization recommendations; and provide clear communication to teams and clients as needed; and work with analytics to test and learn.
- Actively look to grow the programmatic discipline; initiate new ideas for programmatic success for clients based on strategic goals and objectives.
- Acts as a programmatic specialist across a broad array of accounts and serve as an internal resource and thought leader on all things programmatic trading. Remain up to date on the programmatic landscape and provide timely and relevant updates to the network on an ongoing basis.
- Mentors and coaches the programmatic team to further develop their skills and inspire them to deliver quality programmatic campaigns.
About You
- Programmatic expertise. You have at least eight years of experience working within the programmatic field and have deep experience managing programmatic campaigns at scale, and strong technical knowledge around the programmatic landscape, including: DSPs, DMPs, ad exchanges, private marketplaces (PMP), audience modeling, bid management, etc.
- Data-driven mindset. You have the ability to use data to test and learn into new and optimized campaign strategies and tactics. Understand the role that analytics plays in programmatic and can partner with our analytics team on attribution and measurement plans.
- Digital media landscape knowledge. You understand the application of viewability and verification, ad servers, audience measurement, social, and mobile. You also understand how to apply media planning principles to programmatic media.
- Communication skills. You have the ability to explain technical concepts to non-technical audiences including agency peers and clients. You are comfortable speaking to senior level clients including new business pitches.
- Leadership skills – You have experience managing and mentoring junior team members and have a track record of developing talent.
Who is C-K?
- Cramer-Krasselt is one of the largest independent agencies in the US with nearly $50 million revenue, with more than 80% of that revenue coming from digital and social. We're more than integrated. We're totally interconnected to optimize and synergize every marketing effort for maximum engagement and impact. With a mission to Make Friends, Not Ads®, C-K has built a reputation for changing perceptions and behaviors. It's how we helped Porsche achieve more than a dozen years of record-breaking sales and how Corona beer got to be one of the top imports.
- We provide strategic branding, social, creative, digital, analytics, media strategy and investment, e-commerce, programmatic UX, influencer management and more.
- We are a fiercely interconnected team that thrives on pushing and being pushed. It's how we create work that's incisive and brave. Our belief system is clear and simple— Make Friends, Not Ads®. Any agency can make an ad. Building an enduring human connection for a brand is harder—and much more important. It's how we change behaviors. And create long-term business value. We are competitive, relentless and inventive friends. We are C-K.
- We're built better. We have the typical agency stuff – softball leagues, happy hours, beer fridges, game clubs, etc. – but we go beyond. We focus on professional development and provide tailored, comprehensive onboarding for new hires, a robust learning curriculum for all C-Kers, and an optional mentor program. We lead with transparency and host town halls to keep employees in the know. We have accessible leaders and managers who coach through real-time, continuous feedback.
- We're here. Find Cramer-Krasselt on LinkedIn, Instagram, Facebook, X and at c-k.com.
Additional Information
- We currently work in the office 3 days a week to facilitate in-person collaboration and the value these relationships bring to managing, mentoring, teamwork, and culture. We are also committed to providing an environment that allows for work/life balance so C-Kers work remotely on Mondays and Fridays.
- Compensation range at the time of posting: $120,000 to $155,000 annually. Individual compensation will be determined based on the skills, qualifications, and experience of the applicant, and the Company reserves the right to modify this pay range at any time based on requirements of the position and level of responsibility.
- C-K offers a competitive benefits package including medical, dental, and vision for employees and dependents including domestic partners; disability; 401(k) company match & profit sharing; and paid time off including parental leave.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
- If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please do not hesitate to let your recruiter know.