Location: New York,NY, USA
Overview:
Note: This position is Hybrid to NYC, Metropolitan area
The Director of Programmatic will manage and lead our programmatic strategy and execution practice. The role will act as the subject matter expert leading programmatic advertising cross-departmentally, via senior leadership, and external partners and clients. Programmatic Director will have a heavy expertise and focus on our programmatic offering. The successful candidate brings well-rounded experience to oversee and grow the programmatic team. Candidate will be experienced in both programmatic planning and hands on execution, working strategically with other media subject matter experts to drive omni channel plans for account success. This role leads accounts for Involved Media, and in cooperation with Active International accounts/clients. Ideal candidate will have a self-starter mentality, with the ability to identify supporting factors to drive programmatic to scalable success, driving adoption of programmatic models across Involved & Active through advocacy, trainings, and client management.
Responsibilities:STRATEGIC PLANNING Strategic responsibility for leading and growing programmatic function aligned to overall company goals. Perfect programmatic strategy and coach programmatic team members, as a key pillar of our platform supported digital media initiatives. Analyze, evaluate, and recommend market data/insights and technology providers to support programmatic advertising opportunities. Liaise and (re-)contract with technology providers, publishers and agency partners. Identify and spearhead strategic growth areas for specific accounts to increase account performance while increasing gross profit for programmatic services.
COMMERCIAL Identify, perfect and support internal transformation measures to grow our programmatic advertising structure and processes. Educate and upskill team members, including other media departments, client management, and sales managers. Participate in senior management meetings as it relates to the creation of overall company initiatives, new ideas & solutions that support the leadership & day-to-day programmatic initiatives and operations.
TEAM Coach direct reports and promote self-development to support growth and progression; nurturing and identifying individual strengths. Manage your teams aligning with company policies & procedures, partnering with VP and HR as required. Conduct development plans in a timely manner ensuring goals are fit for purpose, clearly documented and review regularly. Develop and streamline individual staffing growth plans in order to retain and scale team to meet evolving business needs Continually monitor team KPIs and feedback status to VP, Digital Media including accompanying insight, thoughts, and actions.
GENERAL Partner with peers to develop own understanding of barter and mediums. Work alongside peers and other departments to plan strategies and coordinate efforts to increase ability to achieve our goals. Take a role in department & company meetings, educating from a programmatic perspective, and encourage adoption of company culture & values as well as thought leadership. Identify and implement improvements to company practices as it pertains to your team and responsibilities.
Supervisory Responsibilities: This role will manage 3 programmatic specialists and 1 programmatic supervisor.
The salary range for this position is $120,000-$150,000. The successful candidates salary will depend on actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidates skill set, level of experience, and qualifications. Involved Media offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.
Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
Qualifications:7+ years of media agency experience in hands on programmatic advertising, required Minimum of 3+ years of people management experience, preferably managing 3-5 or more reports Strong team building expertise required Must be a subject matter expert across channels and tactics, DOOH, CTV/OOT, Video, Display, Native, Streaming Audio, Retail and others Bachelors degree or equivalent work experience. Must demonstrate experience in account and campaign management, developing and presenting media recommendations as well as results. Proven experience in media planning strategy, activation and management, required. Ability to demonstrate in-depth understanding of the technical landscape of digital advertising, required. Hands on experience with building and optimizing campaigns in DSPs (TTD and DV360 experience preferred). Strong focus on data and targeting, providing solutions that are unique to drive business KPIs. Experience in the strategic development of AdTech/digital marketing units, required. Experience in the field of agile project management with excellent interpersonal, verbal, written communication and presentation skills, required. Experience in providing subject matter expert POV to programmatic advancements or changes in the digital ecosphere, required. Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum, required. Must have superb cross collaboration skills, interagency and outside as well as managing up. Required ability to inspire, motivate, mentor and coach peers and junior teams. Must demonstrate strong understanding of Involved/Active as a whole and not just own department.
Travel Limited travel for client or industry/conference events.