PUBLIC COMMUNICATIONS SPECIALIST III
: Job Details :

Job Title Public Communications Specialist III Position Number 000014 Vacancy Open to All Candidates Department CHH News and Communications Department Homepage Advertising Department NEWS AND COMMUNICATIONS Division Chancellor Classification Title Specialist Working Title Public Communications Specialist III Number of Vacancies 1 Full Time Equivalent (FTE) 1.0 Full Time or Part Time Full Time Anticipated Recruitment Range. Salary offered may be outside of this range as impacted by budget, UNC salary administration, and/or candidate qualifications.$63,233 - $70,376 Position Location (City) Greenville Position Type Non-Faculty Job Category Non-Faculty Staff Professional Organizational Unit Overview

University Communications (UC) translates ECU's message into strategic and compelling communication and campaigns through the university website, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums.

UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.

Job Duties

Primary Purpose of Position

The Public Communications Specialist will develop and implement internal and external communication strategies for the College of Fine Arts and Communication constituencies, including students, faculty, staff, alumni, donors, community leaders and supporters, potential student and faculty recruitment. Promotes a positive public image among the various audiences and chooses the best source to disseminate information internally and externally in collaboration with colleagues and leadership from across University Communications.

30

Content Creation and Project Management

Identify, write and edit articles and other content for promotional materials to support the development and execution of communications for major College of Fine Arts and Communication and university initiatives. Advise the Director of Communications for Academic Affairs and Research on cohesive communication strategies and implementation.

30

Maintain Digital Assets

Lead College of Fine Arts and Communication's social media participation, maintaining an active and innovative presence on established and emerging platforms. Coordinate use of social media for CFAC by maintaining links to all electronic media sites, monitoring content, oversight and coordination of all sites with site authors across CFAC. Monitor CFAC's online reputation. Update and maintain content on CFAC websites.

30

Internal Communications Manager

Facilitate regular communications on behalf of the leadership team and coordinate internal communications utilizing a wide variety of resources, including email, blogs, websites, social media, video monitors, etc. Work closely with the Dean to meet communications needs.

10

Media Relations

Act as the first point of contact for all media inquiries related to the College of Fine Arts and Communication. Coordinate interviews and media responses, coaching administrators, faculty and staff on how best to respond to inquiries and drafting talking points and responses as needed. Develop media relations training that can be deployed across the university in collaboration with ECU News Services personnel. Identify and coordinate visuals for optimum coverage outcomes. Maintain log of media archives. Conduct proactive media relations for selected events or activities, including identifying positive narratives and sharing outside local media markets whenever possible. Ensure messaging and responses are reflective of broader organizational objectives.

Contingent upon availability of funds.

Minimum Education/Experience

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

License or Certification Required by Statute or Regulation

None

Preferred Experience, Skills, Training/Education

Excellent written and oral communication skills; ability to work as a team player; ability to speak and write in a persuasive manner; ability to write according to correct English usage and accepted standards for magazine and press publications; ability to edit and analyze informational material prepared by others; knowledge of journalistic principles and the techniques for disseminating information to the public; basic knowledge of the purposes and organization of arts and communication education and the social, economic and cultural benefits they add to regional development; ability to work collaboratively to identify, analyze and pose solutions to interpersonal problems in a shifting environment.

Degree in marketing or communications or a closely related field that provides the knowledge, skills and abilities needed in the area of assignment. Prior experience with writing content, graphic design, annual reports and successful relations with press and media markets. Able to establish and maintain effective working relationships with the general public, mass media representatives, and others contacted in the course of work. Familiarity with marketing and development campaigns, social media, and public relations is highly desirable. Proficiency in computer software programs/functions such as graphic design suites, web development and strategy, Word, Excel, Access, and email.

Special Instructions to Applicant

East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.

Applicants must be currently authorized to work in the United States on a full-time basis.

Additional Instructions to Applicant

In order to be considered for this position, applicants must complete a candidate profile online via the PeopleAdmin system and submit any requested documents. Additionally, applicants that possess the preferred education and experience must also possess the minimum education/experience, if applicable.

Job Open Date 09/13/2024 Open Until Filled No Job Close Date - Positions will be posted until 11:59 p.m. EST on this date. If no closing date is indicated, the position may close at any time after the initial screening date. 10/04/2024 Initial Screening Begins 09/28/2024 Rank Level Quick Link for Direct Access to Posting AA/EOE

East Carolina University is an equal opportunity and affirmative action employer who is committed to workforce success and cultivating a culture of care, belonging and opportunity for our faculty, staff and learners and all stakeholders. All qualified applicants will receive consideration for employment without regard to their race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, or veteran status.

Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act (ADAAA) should contact the ADA Coordinator at (252) ###-#### (Voice/TTY) or ...@ecu.edu.

Eligibility for Employment

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Department for People Operations, Success, and Opportunity

If you experience any problems accessing the system or have questions about the application process, please contact the Department for People Operations, Success, and Opportunity at (252) ###-#### or toll free at 1-866-###-#### or send an email to ...@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.