Public Information Specialist 2 (Digital Content) Item#00595
: Job Details :

Seven (7) years of experience in public relations, social media, and digital communicationsDegree Substitutions: An Associate's degree in one of the following areas may be substituted for two (2) years of general experience.A Bachelor's degree in one of the following areas may be substituted for four (4) years of general experience.A Master's degree in one of the following areas may be substituted for five (5) years of general experience.**Degree substitutions: Communications, English, Public Relations, Social Media, Digital Communications.Duties Description Under the direction of the social media director, the public information specialist 2 will be responsible for performing a variety of duties to support the social media functions of the agency to promote programs and initiatives of State Comptroller Thomas P. DiNapoli and the Office of the New York State Comptroller. This individual will develop social media strategy and campaigns to promote specific office initiatives; extensively write social media copy; coordinate creative and design, including shooting and editing short video reels for timely turnaround on different platforms; execute day-to-day functions; connect with audiences on the various social media platforms, including monitoring and responding to messages and requests for assistance; monitor post analytics, and perform administrative functions as assigned. Individual must have experience working with X, Instagram, Facebook and LinkedIn and the core tools in these social media platforms to promote messages. The position requires strong organizational skills and the ability to handle multiple projects at once.•Develop and execute communication strategies for State Comptroller DiNapoli and the Office of the State Comptroller for social media initiatives, in consultation with the director of social media, assistant comptroller and assistant director of communications and the director of communications.o Collaborate with other divisions and departments to identify and generate content for social media campaigns.o Write, edit and disseminate written materials; and develop content concerning the programs and activities of the agency for website, electronic publications and digital and social media, including video reels & stories.o Respond to and write content related to breaking news.o Coordinate with executive management on content approvals.o Communicate and enforce social media standards based on industry-accepted best practices. o Comply with agency-wide clear language writing standards and suggest modifications to the standards as necessary.•Develop and monitor online content for State Comptroller social media platforms.o Assist in managing the daily operations of social media efforts and evaluate the effectiveness of such media as needed. o Ensure that information on social media platforms is up-to-date and appealing.o Manage constituent and rapid response process, including track feedback and comments on social media platforms and draft responses and provide assistance, as needed.o Provide proofreading/copy editing services.o Assist with the creation or selection of images, charts, graphs, reels, videos, photos or other media to best communicate and support messages.o Perform quality assurance checks of work to ensure that all editorial and graphic assets have been uploaded properly to the page and are free of technical issues.o Incumbents are responsible for supervising lower-level subordinates with a digital content parenthetic.Additional Comments Knowledge, Skills, and Abilities:•Excellent written and verbal communication skills•Ability to work effectively both collaboratively and independently•Ability to multi-task and prioritize workflow•High level of attention to detail•Experience with email marketing and contact database management are preferredTelecommuting: The Office of the New York State Comptroller (OSC) supports telecommuting where it is reasonable to do so based upon the agency's mission and operational needs. Generally, employees new to OSC will be restricted from telecommuting for at least 8 calendar weeks. After the initial 8 calendar week restriction, if an employee's primary residence location, duties, and work performance are aligned with telecommuting and operational needs they may be allowed to do so. Generally, OSC employees may telecommute up to 5 days per pay period but may be approved to telecommute less.Reasonable Accommodation: The NYS Office of the State Comptroller provides reasonable accommodations to applicants with disabilities. If you need reasonable accommodation for any part of the application and hiring process, please notify the Division of Human Resources at (518) ###-####.Equal Opportunity Employment: The Office of the NYS Comptroller values a workforce with a broad, diverse range of backgrounds and perspectives. All employees are expected to contribute to a professional environment focused on self-evaluation and improvement, as well as acceptance and support of coworkers.Some positions may require additional credentials or a background check to verify your identity.Name Jennifer Brantigan Telephone 518####### Fax (518)-###-#### Email Address ...@osc.ny.gov AddressStreet Office of the New York State Comptroller, Division of Human Resources 110 State Street, 12th Floor City Albany State NY Zip Code 12236 Notes on Applying Submit a clear, concise cover letter and resume to no later than 12/08/2024.Unofficial transcripts and/or templates will be required for certain positions. To access this job vacancy,copy the link above and paste it into your web browser. Documents must be sent as unlocked and accessible attachments. Reference Item #00595-JMB on your cover letter for proper routing. If you have questions about this vacancy, please contact this Division representative: Division contact: Jane Hall ...@osc.state.ny.govPlease also submit a completed copy of this template with your application materials. Interview selection is based solely on the information you provide in this document.