Summary: The Director of Public Relations will act as a primary communication professional who implements, monitors and evaluates long-term marketing and communication vision for Arc GLOW. Responsibilities include identifying and recruiting stakeholders vested in the mission of agency programs and services and implementing cross platform communication and marketing strategies. Directs efforts to educate community partners on services provided by Arc GLOW and develop and maintain a positive image throughout all four counties, both at the local and regional levels. Takes the lead on fundraising efforts through private donations, grant and solicitation. Demonstrates excellent verbal communication and presentation skills in a group and individual setting. Essential Functions:
- Reflect, articulate and promote the mission and vision of Arc GLOW in comprehensive communication materials to include media press releases, agency brochures, social media platforms and website. Ensure all content that features those served has required approval as per HIPAA and other regulatory requirements.
- Initiate and present community education and fundraising efforts to regional stakeholders. Be available to travel for fundraising presentations in person throughout the four-county region
- Analyze, research and lead the writing and submission of grant and funding applications to meet the current needs and future program developments for the agency.
- Manage the strategic design of social media and website platforms in coordination with department members, ensuring the Arc, staff, Board, individuals and families are portrayed in accordance with the agency brand. This includes established state and federal requirements, The Arc and The Arc of NY required guidance.
- Assist in the creation of digital, video, audio and print content used for website, social media and newsletter production.
- Manage media relations and develop contacts with media members, influencers and community leaders.
- Assist with special event management for the four-county region to include promotion, presentation to stakeholders and event implementation at each special event. Support efforts to train and secure volunteers for major events such as golf tournaments, 5K, Taste of Livingston, and other community fundraisers as determined by Chief Executive Officer.
- Build meaningful connections with a variety of stakeholders to support the agency mission through communication strategies to encourage community members to take action, for example through attendance at events, donations, gifts and agency advocacy.
- Establish and drive a multi-channel communications strategy with department directors and program specific contacts to maintain a strategic, mission driven perspective. Initiate conversations and conduct communications in a professional and encouraging manner.
- Assist with region wide membership drive to grow supporters and support advocacy for those served and their families in need of service and community education.
- Identify emerging technologies, trends, and insights and provide perspective to Director and senior team for adoption if appropriate.
Non Essential Functions:
- Participates in Corporate Compliance and Quality assurance activities as required.
- Other duties as assigned.
Reporting Requirements: Chief Executive Officer Supervisory Requirements: Public Relations and Community Services employees Skills and Abilities:
- Experience with social media platforms, digital graphic design, search engine marketing
- Excellent verbal and written communication and presentation skills
- Must have experience with fund raising and grant writing
- Must possess proficiency with Microsoft Office
- Solid knowledge of programs and services for individuals with intellectual and/or developmental disabilities, definitions and diagnosis terminology.
- Must possess strong organizational skills and be able to successfully prioritize multiple projects.
Training in website development and management Minimum Qualifications:
- Bachelor's degree in public relations, communication or marketing administration or related field. Supervisory experience a plus.
- Valid NYS drivers' license with safe driving record per agency policy.
Physical Requirements: Requires sitting, bending, stooping and stretching. Requires hand-eye coordination and manual dexterity sufficient to operate a computer keyboard, copier, telephone, calculator, and other office equipment. Requires normal range of hearing and eyesight to record, prepare, and communicate appropriate reports. Lifting minimum of 30 lbs. Working Conditions: Working conditions are normal for an office environment. Work will require flexibility in occasional evening and weekend hours. Will be required to travel throughout the four-county region to community and agency related events.