Job Title Publicist - Senior Publicist Work Experience Required 3 years required for the Publicist and minimum of 4 years required for the Senior Publicist Job Location New York, NY 10013 Job Duration Full-Time Company Name J Public Relations NYC, Inc. ***IMPORTANT*** Please send resume with compensation requirements to ...@jpublicrelations.com. At this time, we are not seeking junior level publicists or consultants. Resumes will only be accepted via email. J Public Relations' New York office is currently accepting applications to fill Publicist and Senior Publicist positions. About the Company: Savvy, smart, connected and proven all define award-winning J Public Relations NYC, Inc. ( JPR ), one of the top hospitality and luxury lifestyle public relations firms in the country. JPR is women-owned/operated and was recently named #1534 on the Inc. 5000 list of the fastest growing companies. Additionally, JPR has been recognized as one of the Best Places to Work by the San Diego Business Journal. Our office is fast paced client service oriented and energetic and built on the principle of hiring, training and mentoring some of the most savvy, smart and connected professionals in business. With offices on both coasts, in San Diego and New York City, JPR is passionate about developing and delivering innovative PR campaigns designed to secure top media placements. JPR specializes in chic hotel properties, restaurants, nightclubs, spas and luxury lifestyle goodsoffering clients unprecedented media contacts, placements and partnerships throughout the country. For more information please visit: www.jpublicrelations.com The ideal candidate for each position should be an enthusiastic and established PR professional with experience in high-end travel, hospitality, culinary and lifestyle brands, and proven results providing clients with top-tier media results locally, regionally and nationally. Both of these roles within the agency are invaluable and the right candidates will be able to participate in account strategy, ensure goals are being met, clients are being highly serviced and teams are operating efficiently. Our ideal Publicist...
- Must have a Bachelor's degree and at least three years of relevant PR experience in the food & beverage and/or travel industries, with an agency background preferred.
- Possess a positive attitude, passion for life and PR, grace under pressure and ability to work in a fast-paced environment required.
- Creativity and initiative to develop press worthy programs and ideas for clients.
- Maintain daily contact with clients and develop strong media relationships.
- Delegate duties, oversee deadlines and review the work of publicity assistants and junior publicists, including monthly activity and status reports.
- Able to format, develop, write and successfully pitch press materials including bios, backgrounders, fact sheets, media advisories and press releases.
- Comprehensive knowledge and ability to understand editorial calendars, identify relevant opportunities for clients and schedule pitches accordingly.
- Monitor, track, clip and properly draft publicity alerts for clients.
- Understand reporting techniques including circulation, ad equivalency, and PR value and track client coverage including online, editorial, digital and broadcast placements.
- Maintain a client's basic social media channels on a daily basis - Facebook, Twitter,
- Pinterest, Instagram, etc - with brand accuracy and relevancy.
- Stay up to date on trends in our industries through following websites, blogs, daily/weekly newsletters.
- Research, vet and secure partnerships with like-minded brands for client partnerships.
- Create, foster and leverage media relationships to produce stellar placements for our clients.
- Facilitate media missions and desk side appointments in local, regional and national markets.
- Organize, invite and execute press trips locally and onsite at client locations.
- Build relationships with destinations, CVBs and offices of tourism in the markets that serve our clients.
- Attend workshops, media events, webinars and conferences on behalf of JPR and its clients.
Our ideal Senior Publicist...
- Must have a Bachelor's degree and at least four years of PR experience in the hospitality, culinary, travel, tourism, restaurant and consumer lifestyle arenas, either having worked in an agency or in-house position.
- Must have stellar hotel, restaurant and media references.
- Must have strong proven relationships with local, regional and national media contacts.
- Be a credible resource to media, a trusted confidant for your clients, and perhaps most importantly, a well-respected senior team member that juniors look up to and management relies upon.
- Possess a positive attitude, passion for life and PR, grace under pressure and ability to work in a fast-paced environment required.
- A trend spotting tastemaker, our ideal Senior Publicist thrives off of being in the know.
- Whether it's the new it restaurant, a hot travel destination or simply a change in the guard among editors, you're on it and sharing it with your team.
- Master of formatting, developing, writing and successfully pitching press materials including bios, backgrounders, fact sheets, media advisories and press releases.
- Comprehensive knowledge and ability to understand editorial calendars, identify relevant opportunities for clients and schedule pitches accordingly.
- Understand reporting techniques including circulation, ad equivalency, and PR value and track client coverage including online, editorial, digital and broadcast placements.
- Creativity and initiative to develop press worthy programs and ideas for clients, be a trend setter, stay on top of the news and always be relevant.
- Attention to detail, while being able to prioritize, multi-task and delegate.
- Stay up to date on trends in our industries through following websites, blogs, daily/weekly newsletters.
- Consistently developing strong relationships with new and existing media connections and securing top-tier editorial results.
- Digging into newspapers, magazines, blogs, digital pieces to find new angles, new editors and scouring contributor listingsreaching out to intro JPR and our clients to appropriate journalists and building new relationships.
- Develops and implements creative programs that produce superior results for clients.
- Research, vet and secure partnerships with like-minded brands for client partnerships.
- Facilitate and often attend media missions and desk side appointments in local, regional and national markets.
- Organize, invite, execute and often attend press trips locally and onsite at client locations.
- Oversee work flow and output of junior level staff and preparation of monthly activity and status reports.
- Build relationships with destinations, CVBs and offices of tourism in the markets that serve our clients.
- Attend workshops, media events, webinars and conferences on behalf of JPR and its clients.
- Provides expert counsel to clients and agency team members across a broad range of topics.
- Manage and coordinate the team to achieve and exceed client objectives.
- Report into the account director/vice president to ensure they are abreast of the client activity.
- Consistently working to strengthen client relationships and build long-standing relationships.
- Plan and implement efficient processes, training and systems within the team.
- Remains pro-active with clients by regular communication in all forms with the account team and serves as one of the primary points of contact for clients. Establish yourself as a strategic counsel and maintain the clients 30/60/90 day goals and PR plans, in addition to regular phone calls, email exchanges and status calls.
- Promote JPR's professionalism through manner, appearance and delivery and always keeping promises.
- Start to identify new business opportunities and attend new business pitches and present accordingly.
- Serve as a go-to person for interns, publicity assistants, junior publicists and publicists questions and guidance.
- Delegate duties, oversee deadlines and review the work of supporting team members.
- Manage, review, and edit all press materials, media lists, pitches, reports, etc that the supporting staff prepares.
- Create and foster a learning environment and offer sound advice, suggestions and guidance to the supporting staff members.
We look forward to hearing from you!