SCOPE OF SERVICES - The Quantitative UX Research Lead is a strategic leader who advocates for user-driven and data-based digital experiences for New Yorkers.
- This position will report to the Chief Digital Strategy Officer to improve the digital experience for New Yorkers.
- The Quantitative UX Research Lead aims to understand user actions and behaviors, needs and motivations.
- This role will provide the team actionable insights through various research rigorous methods to inform product decisions and create user-centered products and services.
TASKS: - Understand challenges that New Yorkers experience through qualitative and quantitative user research to help define opportunities where the City of New York can meet those needs by generating hypotheses, prototypes and running experiments
- Develop and execute a User Experience Research toolkit that defines the best testing methodologies for different product phases (discovery, definition, testing and monitoring)
- Plan, gather, and analyze, data-based insights through survey design, usability testing, experimentation and A/B and multivariate testing
- Compile finished, well-documented and eloquent research findings to deliver meaningful and actionable insights for stakeholders
- Own UX research and run multiple streams of work at one time
MANDATORY SKILLS/EXPERIENCE - Proven experience in quantitative user experience research, with a strong portfolio of successful projects including survey design, competitive analysis, heuristic reviews, user interviews, field studies, usability testing, experimentation, A/B testing
- Experience with analyzing and presenting behavioral data from Google Analytics as well as user testing data from UserTesting.com and A/B testing tools
- Strong understanding of the strengths and shortcomings of different research methods, including when and how to apply them during each product phase.
- Detail-oriented with a focus on data accuracy and analyzing results with statistically sound methodologies
- Ability to translate complex data into actionable insights and concrete recommendations to improve the user experience.
- Experience unbiased recruiting users that align with required demographic and behavioral profiles
- Nurture a culture of exploring creative solutions that prioritize the best digital experience for New Yorkers that is informed by strategy, data, analytics and competitive research
- Inspire City partners and colleagues to anchor their work in human-centered design, data-driven research methodologies and evidence-based solutioning
- Have been the first quantitative researcher on a team or at an organization in the past
DESIRABLE SKILLS/EXPERIENCE: The successful candidate should possess the following:
- Bachelor's degree in relevant field (e.g., Human-Computer Interaction, Psychology, Data Science, Statistics)
- 10+ years of experience conducting quantitative user research through all product design phases
- Strong analytical skills with ability to interpret and identify valid patterns and trends
- Understanding of statistical principles to evaluate data
- Expertise and use of methodologies that prevent research pitfalls:
- Over generalizing results
- Biased methodology or conclusions
- Correlation does not imply causation
- Not considering other related factors
- Not understanding or validating data sources
- Experience working in cross-disciplinary teams of product, engineer and data experts to deliver products and services that improve user's experience and organizational goals, on time
- Expertise in driving user research from planning to conducting research with users with an extensive knowledge of research methodologies
- Strong communication skills with the ability to articulate design concepts and strategies in plain language to partners and cross-functional team
- Exemplifies diversity, equity and inclusion work in design practice and past projects