This is a Regional Director of Marketing role that supports Sports & Social locations. This position requires frequent travel and can be based in Maryland, Nashville, or Philadelphia.
Regional Director of Marketing Responsibilities include, but are not limited to:
Develop and oversee marketing plans and manage annual marketing budgets.Ensure all marketing plans and initiatives are executed on time and on budget throughout the year.Manage venue marketing plans, promotions, campaigns, outreach programs, media buys, event marketing, group sales marketing, etc.Monitor, optimize, and report on all marketing activity; identify opportunities and action adjustments where necessary to ensure optimization for maximum performance, reach, and return on investment.Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, and community engagement.Translate business goals into marketing strategies and objectives that facilitate overall business growth, including creating and implementing innovative and effective sales and marketing programs to drive traffic and increase sales to the district.Act as main brand steward for the organization, including spearheading brand initiatives, adhering to brand guidelines in marketing and social media, and driving brand quality.Manage the annual event calendar to include community events, restaurant promotions/specials, and one-off special events.Oversee and manage the development and production of venue branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc., and ensure brand standards are adhered to.Oversee all aspects of advertising including radio, Google Search and Display, and paid social media.Develop strategic partnerships with retailers, restaurants, corporate partners, local teams, and more to cross-promote the venue.Lead sponsorship activation ensuring all sponsorship requirements are implemented into the annual marketing calendar and sponsor contracts are fulfilled.Formulate and execute P.R. initiatives that garner coverage for venues.Lead oversight of data initiatives including data capture, quality, campaign segments, and analytics.Lead and participate in marketing meetings with venue and corporate leadership.Ensure quality assurance with brand and guest experience through quarterly audits with venue GMs.Ensure full compliance with the company's standards and policies in addition to local city and state legal requirements.Regional Director of Marketing Qualifications
Bachelor's Degree in marketing or related field or equivalent and at least 4 years of experience, with direct supervisory experience over a sales and/or marketing team.Must be at least age 18.Must speak fluent English, other languages preferred.The Regional Director of Marketing position requires the ability to perform the following:
Frequently standing up or moving within and outside of the facility.Carrying or lifting items weighing up to 25 pounds.Handling objects.Other:
Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees, and third parties that reflects highly on the district, the brand, and the Company.Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.Problem-solving, strategic planning, reasoning, motivating, organizational, and training abilities are used often.Ability to build and maintain relationships.May be required to work nights, weekends, and/or holidays.#J-18808-Ljbffr