Location: Fairport,NY, USA
Job Description The Regional Marketing Manager (MKR) is responsible for Video Analytics and a portion Video Camera portfolio within the North American (NA) marketing team. This individual will work closely with the NA sales team and global product managers to launch new cameras and video analytic solutions, develop and execute product marketing strategy, manage existing lifecycles, and provide market input for new product development, including new business models and go-to-market strategy. The MKR is expected to become an expert in their responsible markets and the portion of the portfolio they oversee to help drive and steer the NA sales team to achieve sales goals and targets. Essential Functions: Become a subject matter expert for your portfolio(s) for North America. This includes competitive positioning, market trends, end-user and customer needs, and sales performance. Work with the NA sales team and global product managers to develop and implement a marketing and sales strategy to gain market share. Serve as the primary contact point with global product managers for market intelligence, strategy, product requirements, and coordination with the North American Video Regional Sales Organization. Develop product launch strategies, plans, and budgets together with the NA sales team, including coordination of training, marketing material, and ramp-up plans. Successfully launch products into the North American market and follow up on the execution of the product launch plan with sales teams to reach sales targets. Support regional sales and marketing activities including events, tradeshows, webinars, and other speaking engagements. Assist sales on customer visits/calls when appropriate to provide deeper dives into the product/technology. Speak and present both internally and externally to promote Bosch product and technology leadership. Create product content such as case studies, videos, website copy and blog posts. Gain insight into customer use of current products, untapped opportunities, and buyer personas. Qualifications: Qualifications HS Diploma or GED required. Bachelors degree in marketing, communications, or related field preferred. Minimum of 5 years experience in the security industry and familiarity with the current technology used in surveillance cameras and video analytics. Must understand the IP video market and have experience launching both hardware and software-based solutions. Commercial background and experience working in a technical environment. This position requires 30% travel, domestically and internationally . Additional Information The U.S. base salary range for this full-time position is $100,000 to $140,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc. This position is bonus eligible. In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement plan with an employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: . Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits. All your information will be kept confidential according to EEO guidelines. By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled. BOSCH is a proud supporter of STEM (Science, Technology, Engineering & Mathematics) Initiatives: FIRST Robotics (For Inspiration and Recognition of Science and Technology) and AWIM (A World In Motion) Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.