Regional Sales Director
: Job Details :

Eskaton is a nonprofit senior services provider serving Northern California's older adults for over 55 years. With over 1,700 employees and 28 communities and services in Northern California, Eskaton is a great company to join and build your career.

Certified in 2022 as “A Great Place to Work,” Eskaton genuinely cares about the financial security, health and well-being of our team members. In addition to competitive pay and comprehensive benefits including a 401K retirement fund matching program, Eskaton employees appreciate knowing their work makes a real difference in the community and in the lives they touch.

At Eskaton, being inclusive is one of our core values. This means that we celebrate diversity and equity for all who live and work with us, building a culture of belonging and community across the aging spectrum.Our Benefits include but are not limited to:

• Wellness programs
• Employee Assistance Program
• 401K with Company Match Retirement Program (Minimum eligibility requirements apply)
• Paid Time Off programs
• Voluntary benefits & supplemental insurance available

This position is eligible for Eskaton's health benefits package the first of the month following 60 days of employment and Paid Time Off benefits program after 90 days of employment.

Position Summary:This position supports Eskaton (owned and/or managed) residential living communities across Northern California and is an extension of the Communications department, ensuring consistent branding and communication throughout the portfolio. The Regional Sales Director provides on-site sales training, Salesforce CRM training and accountability, and best practice strategies to achieve and sustain desired occupancy. The Regional Sales Director collaborates and assures sales teams are maximizing sales tools and marketing efforts, including effective outreach, prospect cultivation, and overall Eskaton and/or partner brand cohesion and experience. Travel required across Northern CA.

The starting salary for this position ranges from $103,000 to $140,000 annually. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered.

Position Responsibilities include:

• Leads/support Sales Collaborative meetings to cultivate and share best practices, provide additional training, tools and strategies that differentiate Eskaton and partners from competition.
• Ensures that active and effective outreach strategies and execution are in place for each sales team. Leads coordination for “all-Eskaton” Open Houses and/or other effective outreach strategies.
• Provides clear direction and sales-process training for Eskaton's Salesforce CRM to ensure sales teams are managing leads, prospects and conversions to achieve occupancy, move-in, internal referral tracking and revenue targets.
• Equip residential living sales teams and Executive Directors with best practice tools and training in sales management, first impressions and conversion strategies, occupancy development and targeted marketing. Monitors sales efforts through Salesforce accountability tools and shares results frequently. (E.g. weekly occupancy report, Salesforce activity report, etc.)
• Ensure integrated marketing plans across digital, print and media are in place and are consistent with sales efforts and are actively utilized within communications team, on-site sales and executive staff.
• Ensure sales efforts are consistent with budgeted advertising dollars for each community. The Executive Director should approve budgeted dollars.
• Works with team to produce and evaluate monthly evaluation/summary of results from Salesforce, Hubspot and Google Analytics to determine advertising effectiveness.
• Be highly collaborative, professional and timely in communication for all sales projects and support systems for residential communities.
• Provide support and training to back-up sales teams to uphold a culture of excellent customer service and system continuity.
• Assists in the preparation of market competition reports and presents reports to respective communities and management.

Qualifications:

Education:Bachelor's Degree in relevant field (Communications, Marketing, Business, Humanities, Sociology) is required.

Training and Experience:Direct experience designing advertising campaigns for print, video and internet, and branding initiatives; exceptional computer, verbal and written skills with a professional influential presence; public speaking experience desired. Experience in senior living or related field with results-oriented sales training preferred.

Job Knowledge:Wide knowledge of sales, marketing and business principles and practices and the ability to apply them. Familiarity with aging services sales experience highly preferred.

This job description should not be construed to imply that these duties, responsibilities, authorities, and expectations are the exclusive requirements of the position. The incumbent may be required to follow other instructions and perform other related duties as determined by proper authority.

The final candidate must successfully pass Eskaton's post offer, pre-employment testing which includes a criminal background check, drug test, COVID test, TB screen test and health screen. All new hires are required to sign an arbitration agreement as a condition of employment.

Eskaton is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation or protected veteran status.