Company Description If you love staying on top of the latest and greatest for customer acquisition media strategies, digging into data to figure out what's working and where the big opportunities lie, and being a critical piece to the company's revenue growth, this is the role for you! Come join this fast-growing marketing team and be at the foundation scaling our acquisition media strategy to help pet parents find their perfect veterinarian. We are currently hiring a Growth Paid Media Strategist with a successful track record of standing up net new paid media initiatives to drive awareness, acquire new customers, and maximize practice profitability. You will be the help drive all things growth marketing when it comes to paid media, reporting to the Director of Performance Marketing. This is a new role at a fast growing, entrepreneurial organization. Job Description The primary responsibility of the Growth Paid Media Strategist position is working closely with our Director of Performance Marketing to find new growth initiatives and building new paid media campaigns that drive new clients to our practices by:
- Standing up net new paid media initiatives across multiple advertising channels from discovery and planning through implementation and optimization
- Having an excellent project management foundation to manage multiple projects and hold our internal & external stakeholders accountable for the timely execution of deliverables and launch dates
- Regularly audit and analyze campaign performance to identify optimization opportunities and drive campaign performance
- Takes an iterative and intentional test-and-learn approach to A/B testing to drive performance and growth
- Draw insights from campaign results to make data-driven recommendations to maximize performance
- Work closely with internal and external stakeholders to implement optimizations that improve performance and surpass KPI benchmarks & targets
- Regularly perform competitive gap analyses to identify untapped growth opportunities
- Owning and driving performance results to reach and exceed key performance goals and benchmarks
- Working in a collaborative environment with cross-functional stakeholders to support practice growth
- Help develop quarterly and annual roadmaps that ladder up to and achieve the company's key business goals
- Share performance and learnings with internal teams and senior leadership
Qualifications As our resident growth marketer, you will play a central role in driving new paid media initiatives that help the company hit our growth goals. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily. The responsibilities listed below represent the knowledge, skill, and/or experience required to fill the role's responsibilities. Education/Experience
- Bachelor's degree preferred, equivalent experience and/or proven track record of results accepted
- 3-5 years of direct, hands-on paid media & paid social experience
- Google Ads, Meta ads, and Microsoft Ads experience is highly desired
- Local Service Ads, re-targeting, re-marketing, new client campaigns, and demand gen campaign experience is highly desired
- 2-3 years of project management experience
- Experience successfully working with third party marketing agencies to achieve common goals
- Experience working cross-functionally to better understand the business objectives across multiple departments and deploy marketing initiatives to achieve them
- Hands-on experience building and optimizing full-funnel paid advertising campaigns to achieve key business objectives
Skills/Knowledge
- Successfully managed 25+ paid media accounts while achieving campaign / growth goals
- Proven experience simultaneously managing multiple projects to effectively coordinate tasks and deliver projects on schedule
- Experience working in Asana, Monday, etc. is highly desired
- Intermediate knowledge of Microsoft Excel with excellent quantitative and qualitative skills, and basic knowledge of Word, PowerPoint, etc.
- Comfortable aggregating performance data from multiple sources and mining for insights
- Current Google Ads certification
- Current Meta Ads certification
- Comfortable using Google Analytics (GA4) and Tableau
- Performance driven, growth mindset and not satisfied with the status quo
- Mathematically minded and makes decisions using hard data
- Excellent verbal & written communication skills
- Self-motivated, self-starter that's comfortable working autonomously or in a collaborative group environment
Additional Information Alliance Animal Health is a fast-growing private equity backed, Veterinary Service Organization that operates as a majority owner and business partner to many veterinarian practices across the US. Our goal is to make it easier for our practices at every step by providing world-class business solutions like talent acquisition, marketing, human resources, finance, and operations, so that they can focus their energy on providing incredible care for animals. In fact, our Core Values are (quite literally) written with PETS in mind: Passion, Engagement, Trust and Service. We want our doctor partners to choose what's best for their practice because they are the experts in medicine, while we customize the support, the co-ownership approach, and business solutions based on their goals. We pride ourselves on maintaining a culture of open communication and collaboration to deliver innovative solutions to advance today's veterinary environment - without disrupting the medical autonomy and what makes each of our hospitals unique. Because at the end of the day, our central support team exists to serve our practices. So, if you're excited about using your talents to make an impact on the health and wellness of pets - we'd love to talk with you! Competitive compensation dependent on experience, with annual bonus potential. We also offer a robust set of medical, non-medical and retirement benefits that we encourage our employees to take advantage of. WE ARE A DRUG-FREE, EQUAL OPPORTUNITY EMPLOYER.Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin