Position Overview: The Senior Associate Brand Manager role is part of the E-Commerce Marketing team, responsible for driving e-commerce growth across a dynamic product portfolio. This is an exciting opportunity to contribute to the evolution of a fast-growing sector within the company, with small, agile teams collaborating to innovate and shape the future of a popular consumer category.
Strategic Planning & Execution:
- Develop and implement strategies to optimize resource allocation, aligning with revenue and profitability goals.
- Partner with media agencies and retail collaborators to execute digital marketing campaigns (e.g., search, display ads).
- Collaborate with agency partners and internal creative teams to produce compelling content, seasonal updates, and product photography.
- Coordinate with customer service teams to resolve product-related issues.
- Oversee product updates, ensuring content is accurate and aligned with the latest shipments.
- Manage the setup and onboarding of new products with retail partners.
- Continuously track competitor activities and market trends.
Product Launch & Campaign Execution:
- Develop end-to-end strategies for launching new products, ensuring successful market entry.
- Design and implement product launch campaigns, working closely with cross-functional teams and external partners to ensure smooth execution, especially on major e-commerce platforms like Amazon.
Market Insights & Reporting:
- Assist the Director in executing market research studies to generate actionable insights for business growth.
- Analyze performance metrics and provide reports to internal stakeholders to track e-commerce initiatives' effectiveness.
- Contribute to shaping the vision and strategy for the e-commerce portfolio.
Budget Management:
- Monitor and manage monthly budgets to ensure optimal spend across digital and e-commerce channels.
Key Skills & Qualifications:
- Proven experience in digital advertising, including search engine marketing and content development.
- Expertise in organic search strategies, particularly within the Amazon ecosystem.
- Experience in designing and running test-and-learn strategies in e-commerce.
- Ability to lead agencies in crafting effective messaging and creative assets tailored for online retail.
- Strong analytical skills with the ability to derive actionable insights from data, especially using e-commerce platforms like Amazon.
- Excellent project management skills, with the ability to prioritize, organize, and execute tasks efficiently.
- Strong communication and interpersonal skills to align with internal teams and senior management.
- A proactive mindset with a passion for staying ahead of industry trends and evolving features on platforms like Amazon.
- Strong financial acumen, including experience with budgeting, P&L management, and cost optimization.
- A bias toward action and a passion for driving business results.
- Strategic thinking and problem-solving ability, with a focus on continuous improvement.
- Strong leadership skills, particularly in cross-functional collaboration.
Education & Experience:
- At least 2 years of digital marketing experience required.
- 1+ years of experience in consumer goods or similar industries preferred.
- Experience with kid-focused products, snacks, or confectionery is a plus.
- E-commerce or Amazon experience is highly desirable.
- A Bachelor's degree is required.