Tombras, a 400+ person, full-service, national advertising and digital transformation agency with, is seeking a Retail Media Network Data Analyst. We're invested in building and maintaining a market-leading position in the rapidly evolving field of retail media. We are committed to transforming the digital landscape by enabling retailers and brands to connect with consumers through innovative, data-driven advertising solutions. The Retail Media Network Data Analyst plays a crucial role in optimizing and monetizing retail media networks by providing in-depth quantitative analysis and insights. This position focuses on evaluating the performance of advertising campaigns across various platforms, analyzing data to uncover trends, and driving actionable strategies that enhance advertising effectiveness and ROI for both advertisers and the retailers monetizing their ecommerce platforms. The Retail Media Network Data Analyst will collaborate closely with internal teams, stakeholders, and external partners to ensure the successful execution of data-driven initiatives that align with the company's business objectives. Where you'll be working: Atlanta or Knoxville. Relocation assistance may be provided. What you will be doing:
- Data Analysis and Reporting:
- Analyze large datasets to identify trends, patterns, and insights related to retail media network performance.
- Develop and maintain dashboards to monitor key performance indicators (KPIs) such as Return on Ad Spend (ROAS), click-through rates (CTR), conversion rates, and overall campaign effectiveness by ad type, ad format, geography, and advertiser.
- Provide regular and ad-hoc reports to stakeholders, highlighting key findings and recommendations for optimizing the program to increase revenue for our retail clients who manage their own Retail Media Networks.
- Campaign Performance Evaluation:
- Evaluate the success of advertising campaigns by analyzing media performance data across various channels including search, display, and programmatic advertising.
- Collaborate with media buyers and campaign managers to optimize media strategies based on data-driven insights.
- Identify opportunities for improving campaign performance and implement strategies to enhance ROI.
- Strategic Collaboration:
- Work closely with the Retail Media Channel Managers and other internal teams to align data insights with overall media strategies.
- Collaborate with external partners, such as ad tech vendors and retail partners, to ensure data integrity and consistency across platforms.
- Support the development and execution of test and learn strategies to explore new approaches and validate innovative ideas.
- Data Quality and Integrity:
- Ensure the accuracy and reliability of data by conducting thorough data validation and quality checks.
- Address data discrepancies and work with data engineering teams to resolve any issues affecting data integrity.
- Continuously monitor data quality and implement processes to maintain high standards.
- Stakeholder Communication:
- Clearly and concisely communicate complex data insights to both technical and non-technical stakeholders.
- Prepare and present detailed reports and presentations to senior leadership, providing actionable recommendations based on data analysis.
- Act as a subject matter expert on retail media network data, offering guidance and support to internal teams.
What you bring:
- 3+ years of experience in data analysis, preferably within the retail media or digital advertising sectors.
- Experience in Python, R, SQL or other relevant programming languages, as well as experience with: Spark libraries, Scala programming, Experience with distributed computing and experience with Hadoop and cloud databases
- Strong understanding of data warehousing, ETL processes, and data visualization tools (Tableau, Power BI, DOMO, etc,)
- Demonstrated ability to translate complex data into actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Strong attention to detail and a proactive approach to problem-solving.
- Bachelor's or Master's degree in Computer Science, Engineering, Marketing, or a related field; MBA is a plus.
- Preferred Qualifications:
- Experience working with retail media networks, DSPs and ad servers or digital advertising platforms (e.g., Google Ads, Amazon DSP, Walmart Connect, Orange Apron, Kevil, Criteo, The Trade Desk or others).
- Knowledge of marketing and advertising metrics, including ROAS, CTR, and conversion rates.
- Familiarity with data management processes, ETL pipelines, and data governance principles.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
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Why you'll want to work at Tombras: You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.
Tombras Benefits: Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another. Dog-friendly office(Knoxville) Unlimited PTO Generous parental leave for primary and non-primary caregivers. Medical (PPO or High Deductible option) for employee + dependents 401(k) Participation + 3% employer match Employer-paid Dental & Vision A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. New, Modern building in Downtown Knoxville Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values. Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.