Sales and Marketing Specialist - Communications & Marketing
: Job Details :

Ready to Start Your Career with the City of Temple?SummaryThis position is responsible for identifying and targeting groups capable of generating a positive economic impact through conferences, meetings, retreats, reunions, and sporting events through implementation of short and long-term sales and marketing strategies. The position requires a thorough knowledge of destination meeting/conference venues, lodging properties with group capacity, municipal facilities for rent, sports fields for tournament play, etc.Essential Duties and Responsibilities* Assists in development and execution of group sales strategies and marketing efforts* Develops working relationships with local hospitality partners and services* Maintains and updates personal knowledge of Temple and Bell County including history, new businesses, tourism trends and group services businesses* Represents the destination at consumer shows, conferences, and industry events with the goal of increasing group room night bookings* Maintains and updates CMS/CRM records* Answers inquiries regarding the destination as well as keeping record of inquiries for the purpose of converting inquiries to room nights* Acts as local expert to groups and provide planning assistance utilizing local partners and services* Conducts/coordinates venue and client site inspections* Develops sales leads to attract conventions and meetings through sales calls, database marketing, trade shows, cooperative promotions, and public relations* Maintains an active prospecting effort, including follow up on all leads with hotels, convention center, and other municipal facilities that impact the hotel/motel tax* Conducts sales calls and marketing efforts to achieve sales goals* Executes assigned tasks as detailed in the Destination Annual Marketing Plan* Assists the lead sales and marketing team member with sales follow-up, group servicing details, and coordination efforts* Coordinates sales and marketing activity with the lead sales and marketing team member* Markets the sports fields and amenities for tournament play* Website* Assists with meetings/group/sports content development for destination website (listings copy, introductory copy, etc. as required)* Utilizes CRM/CMS management (Simple view)* Proofreads marketing materials* Stakeholder Relationships* Develops and maintains ongoing visitor business stakeholder relationships (hotels, attractions, sports organizers, event organizers, group services vendors, etc.)* Visitor Services* Prepares individual visitor fulfillment mailings requested via website, telephone or USPS* Prepares and distributes fulfillment to determined area businesses, attractions, hotels, and regional lodging properties, etc.* Liaises with Texas Welcome Centers as necessary* Maintains quantities of all visitor fulfillment and related shipping materials (envelopes, bags, labels, etc.)* Maintains list of any fulfillment content edits and updates* Prepares fulfillment bags/materials for incoming conferences and tournaments as requested* Prepares registration materials to incoming meetings as offered by destination sales* Provides on-site 'Hospitality/Concierge Table' as assigned (manage the entire process including set-up, fulfillment materials, tear down, etc.)* Other*

Assists Destination Marketing function area and team with a variety of projects, events, and administrative support* Participates in professional organizations and marketing/sales information groups to advance knowledge and network with other industry professionals* Participates with off-site travel trade or consumer trade shows including organization, travel, set-up/tear down, and follow-up as assigned* Prepares ongoing reports for Destination Marketing Manager (weekly/monthly)* Follows the city policies, procedures, and safety guidelines* Performs other duties as assignedMinimum Qualifications* Combination of education and experience equivalent to bachelor's degree in Marketing, Advertising, Mass Communication, or related fieldPreferred Qualifications* Bachelor's Degree in related field* One (1) year related experience; experience in hospitality, sales, marketing, content creation, newsletter writing, digital photography, website CRM/CMS, social media platforms* Outside sales experienceCertificates, Licenses, Registrations* Valid Driver's License* Industry credential such as Certified Destination Management Executive (CDME through Destinations International) or other related hospitality/tourism professional certification preferred (CMP, CTA, CAE, CTE, TDM, CASE, etc.) - preferredThank you for your interest in the position. Please note only those selected for an interview will be contacted.Other details* Job Family General Regular* Pay Type Hourly* Hiring Rate $25.67Apply Now* Temple, TX, USA