Department: NYFA Classifieds and Sales
Reports to: Director of NYFA Classifieds and Sales
Status: Full-time permanent
Location: NYFA's offices are in midtown Manhattan and this is a hybrid position
About NYFA
New York Foundation for the Arts (NYFA) is a 501(c)(3) service organization that empowers artists in all disciplines, as well as cultural workers, to achieve success on their own terms by providing critical support, resources, and opportunities. NYFA accomplishes this mission by offering financial and informational assistance to artists and organizations that directly serve artists, by supporting arts programming in the larger community, and by building collaborative relationships with others who advocate for the arts in New York State and throughout the country.
NYFA is currently practicing a remote work environment where employees can work from home if they choose to, subject to their immediate supervisor's approval. Employees may also choose to work in person at our office (located at 29 W. 38th Street, 9th floor NY. NY 10018). NYFA's CEO and Board hold the right to revise the remote work model at any time.
Position Summary:
As the largest earned income generator for the organization, NYFA's online advertising brings in necessary funds to support the organization's free and/or low-cost programming for artists and it is the charge of the Sales Manager to sustain, and generate new business with NYFA's mission in mind. The ideal candidate is driven by this charge, likes meeting new people, and is passionate about connecting job seekers and employers both in-person and through digital channels. Reporting to the Director of NYFA Classifieds and Sales, the Sales Manager will join a three-person team and a staff of thirty employees.
Key Responsibilities:
Sales and Reporting
- Manage the listings/banner ad sales process including prospect identification, follow-up, close of sale, and tracking in Hubspot.
- Develop and maintain active relationships with potential advertisers, ad agencies, and schools not already using NYFA's advertising offerings, conducting direct outreach on a regular basis, paying attention to potential new or untapped markets for NYFA in terms of industry, artistic discipline, and geography.
- Represent NYFA Classifieds at events, conferences, and career or resource fairs where the potential for new advertisers has been identified.
- Monitor sales and accurately forecast revenue, reporting regularly to the team; strive to meet and/or exceed sales goals.
Classifieds Administrative Duties
- General coverage and support to the program as necessary, including reviewing and posting NYFA Classifieds submissions.
- Remain well-versed on industry trends and best practices, competitor websites, and relevant labor laws
- Work with Account Manager, NYFA Classifieds to understand customer pain points, contributing thoughtful product improvement recommendations.
Classifieds Marketing
- Collaborate with Account Manager, NYFA Classifieds to understand, promote and improve NYFA's value proposition within the job board market.
- Work closely with the Account Manager, NYFA Classifieds to establish trades, support social media strategies, attend job fairs, present NYFA Classifieds to relevant audiences, and more with the goal of raising awareness of NYFA Classifieds, and ultimately driving new users and advertisers to the board.
- Develop metrics to evaluate the success of these initiatives relating to sales and adapt strategies as necessary.
- Potential to contribute content to NYFA's blog and social accounts to promote NYFA's online services, including job and opportunity round-ups, and articles on creative careers and working in the arts
Qualifications
- 2+ years' experience in a high-volume sales and/or advertising sales role.
- Experience using a CRM to track sales (Ex. Hubspot, Salesforce).
- Customer service experience - especially via email and phone.
- Experience with GA4, Google Looker Studio, and Google Tag Manager
- Proactive self-starter with demonstrated relationship-building skills.
- Excel in clear, collaborative communication, fostering teamwork and driving collective success.
- Familiarity with NYFA's core advertiser audience: galleries, museums, theatres, art schools, auction houses, non-profits.
- Experience with Freshdesk, HTML, Asana, and web-based CMS.
- Interest in and/or exposure to NYFA's mission of serving artists.
- Experience working for a job board a plus.