The National Association for Foreign Attorneys (NAFA), is part of an educational institution for foreign graduates & professionals with its mission in being a main source of advocacy for professional immigrants or foreign attorneys alike. NAFA is searching for premiere and innovative solutions to assist local, regional, and out of state community immigrants with a professional background or existent education to receive support, additional vocational training, or continuing education in a competitive workforce. Our students and clients are assisted in receiving up-to-date news with regards to immigration, prepare for successful change in their careers, and reach a supported network for seeking career opportunities or clientele among our graduates and associates.
Job Summary
The ideal candidate will be a creative, results-oriented professional with expertise in both marketing and sales. We hope that for them to enjoy connecting with people, crafting compelling content, and driving growth. Join our legal training school / institution (with a law firm projected to open in near future), UNPAM University, and it's subsidiary, a podcast channel, as a Sales & Marketing Manager and play a vital role in growing our mission-driven organization to bridge the gap between a Spanish-speaking and an English market towards a bilingual audience and clientele.
What You'll Do
- Develop and implement integrated marketing and sales strategies that align with our organizational goals.
- Identify and nurture relationships with prospective students, partners, and funding sources.
- Convert leads into successful enrollments and forge partnerships to expand our reach.
- Meet with team leaders and stakeholders to ensure cohesive messaging and seamless communication between marketing and sales efforts.
- Produce engaging content (graphics, videos, posts) in collaboration with our technical team and oversee all social media platforms to build brand awareness and drive engagement.
- Track, analyze, and report on key performance metrics for both marketing and sales initiatives, in addition to SEO Optimization efforts.
- Represent the school at events, webinars, and conferences to boost visibility and attract new opportunities.
Responsibilities
- Develop and execute strategies to meet enrollment and revenue goals.
- Guide prospective students through the enrollment process, ensuring a positive experience.
- Research and recommend funding opportunities (e.g., grants, loans).
- Build partnerships with organizations, businesses, and government programs (e.g., Florida Vocational Rehabilitation (VR), Illinois VR, NY VR, etc.).
- Create, schedule, and manage content across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube).
- Design graphics, write captions, and oversee video production to highlight programs and success stories / testimonials.
- Monitor trends, tools, and best practices to keep content engaging and relevant.
- Conduct market research case-by-case and provide sales teams with competitive intelligence
- Generate marketing resources and run campaigns to assist work of sales teams Identify target audiences and potential sales leads through marketing campaigns
- Demonstrate outcomes of marketing efforts through metrics and deliverables
Required Qualifications
- Bilingual (English/Spanish)
- Proven experience in sales, marketing, or a combined role.
- Strong communication and interpersonal skills, with the ability to craft compelling content and build relationships.
- Proficiency in social media platforms, graphic design tools (e.g., Canva, Adobe Creative Suite), and CRM software.
- Ability to analyze data and metrics to inform strategies.
- Self-motivated, organized, and capable of managing multiple priorities.
Preferred Qualifications
- Familiarity with the legal training/education sector or immigrant communities.
- Experience with funding programs, such as government grants or vocational rehabilitation.
What We Offer
- Competitive compensation (base salary with performance incentives).
- Flexible work options (remote/hybrid) to support a healthy work-life balance.
- The opportunity to make a meaningful impact in a growing, mission-driven organization.
- Room for growth and professional development.
Join us to help empower immigrant attorneys and foreign professionals while driving growth and engagement for our organization!