Sales Representative - Appleton/Fox Valley
: Job Details :


Sales Representative - Appleton/Fox Valley

Badger Liquor Co.

Location: Fond Du Lac,WI, USA

Date: 2024-12-15T06:37:55Z

Job Description:
WHAT YOU GET TO DO
  • Knowledge of products, categories, competitive conditions and market trends and be able to translate into an action plan to grow the customers' business
  • Drive distribution of new products and new sizes of supplier portfolios
  • Ability to recognize, respond and communicate sales opportunities and threats
  • Ability to overcome objections, ask for the sale and submit an accurate order
  • Ability to take accurate inventories and recommend appropriate stock levels
  • Ability to open new accounts by supplying the Credit Department with the appropriate paperwork
  • Ability to pre-plan sales, territory and account specific objectives towards sales quotas and distributions
  • Maintain weekly pre-plan for assigned territory
  • Establish and maintain good customer relations to create respect and rapport with those customer accounts
  • Contact all assigned accounts on a regular and scheduled basis
  • Adhere to federal, state and company regulations that govern our industry
  • Follow up on customer issues and concerns and follows through on customer commitments
  • Manage accounts receivable and collections to company standards in cooperation with the company Credit Department
  • Maintain and update master sales route lists which include buyer information, sales call times, call back times and merchandising detail
  • Maintain a sales and display kit with all the necessary pricing, sell sheets, samples and point of sale material
  • Complete, communicate and submit all reports and surveys for territory to management in a timely manner
  • Required to work (regular or overtime) or provide on call support on any day (morning or evening), may include nights, weekends and holidays
  • Additional duties as assigned by management
On Premise
  • Solicit for the pour (rail) items
  • Pitch, plan and implement drink features and party nights
  • Design, maintain and update restaurant drink menus to feature the company's products
  • Conduct staff trainings at customer accounts as needed
  • Coordinate tasting at customer accounts as needed
  • Effectively utilize point of sale such as table tents, bar cards, bar kits and permanent signage
Off Premise
  • Present retailer sales presentations to attain sales and merchandising goals
  • Solicit, install and maintain floor displays and point of sale
  • Manage shelf and cold box space to company standards
  • Achieve retail ad support to company standards
  • Suggest and maintain appropriate shelf pricing to market conditions
WHAT WE VALUE
  • Intermediate computer skills
  • Must be able to work well independently and in the context of team environments
  • Advanced verbal and written communication skills
  • Ability to influence and persuade to achieve desired outcomes
  • Advanced planning and organizational skills to meet deadlines
  • Ability to understand business finances such as: profit and loss, gross margin, percentages and business economics
  • Advanced organizational, time management and negotiation skills
  • Must possess professional presentation skills
  • Demonstrate and exhibit a high level of professionalism
  • Must be able to interact with employees on all levels
  • Advanced selling and strategic thinking skills
  • Must be able to make sound decisions
  • Effectively be able to problem solve situations with both internal and external accounts
  • Ability to understand pricing and promotional models
  • Proven ability to achieve sales quotas
  • Strong mathematical skills related to product pricing
  • Ability to analyze sales data in order to formulate proposals or suggestions
  • Ability to prioritize competing tasks
  • Ability to review and analyze significant amounts of data
  • Must have the ability to make recommendations to effectively resolve problems or issues, by using judgment that is consistent with company policies, practices and within the law
  • Strong leadership and interpersonal skills
  • Must be proficient in various technology platforms such as Apps, smartphone functionality, etc.
  • Strong understanding of wine and spirits industry
WHAT WE EXPECT FROM YOU
  • A minimum of a High School Diploma or equivalent (GED) required
  • A Bachelor's Degree in Business, Marketing or related field preferred
  • Experience of one (1) to three (3) years of sales experience preferred
  • Certified Specialist of Spirits (CSS), Certified Specialist of Wine (CSW) or Certified Wine Educator (CWE) preferred
  • Experience in a distribution and/or sales environment preferred
  • Valid driver license, insurance and satisfactory driving record required
Apply Now!

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