Search Marketing Specialist
: Job Details :

We are seeking a Paid Search Specialist for our team to be responsible to set up and maintain multiple paid search campaigns in Google and Bing for a designated client list.

Duties/Responsibilities:

• Set up and maintain multiple PPC campaigns in Google Ads & Bing Ads for multiple clients

• Monitor, track and report on PPC campaigns

• Manage and optimize client campaigns

• Analyze website traffic and offer insights for improving campaigns

• Complete keyword research

• Complete competitor research

• Communicate paid search results and data to account teams

• Support the media lead on client needs as required

• Manage campaigns with all bid strategies

• Think critically and strategically when suggesting optimizations and provide rationale

• Develop proficiency in agency systems and processes

•Performs other duties as assigned.

Required Skills/Abilities:

• Google Analytics and Google Ads and/or Bing experience preferred, but not required
• Excellent organizational, written and verbal communication skills
• Working knowledge of media billing platforms and media reconciliation workflows, a plus

Education and Experience:

• Bachelor's Degree or higher in Media, Marketing, Business Analytics, Communications or related specialized field is required.
• 1 year relevant experience building and managing paid search campaigns in Google and/or Bing
• Proficient at Microsoft Excel
• Automotive paid search experience, a plus
• Google Analytics certification, a plus

About us:

Pinnacle Advertising is a full-service strategic, future-forward, creative marketing agency. We drive retail traffic, build brands, craft strategy and persuade consumers to buy. We house a state-of-the-art production studio with the very best editors, producers, photographers, and videographers – delivering, up to the moment multi-channel content for our ambitious, fast-paced client teams.

Our office environment is a key driver of company culture and employee experience, so a regular in-office hybrid model is (T-TH in office and M and F remote) is required. This position is in either Schaumburg, IL location or Greater Scottsdale, Arizona.

BENEFITS OFFERED:

Stay Healthy: Medical: choose from 3 PPO plans or 1 HDHP with HSA; Dental, Vision

Feel Secure: Basic Life, Short and Long Term Disability, Legal Plan, ID Theft, Flex Spending Account, Transit benefits

Work life Balance: Flexible PTO, Paid company holidays, Floating Holiday, Paid Parental and Primary Caregiver leave, Employee Assistance Program (EAP)

Financial Wellness: Traditional and Roth 401(k) with a company match

We are committed to providing equal employment opportunities (EEO) to all employees and applicants without regard to race, color, ancestry, national origin, gender, gender identity, gender expression, sexual orientation, marital status, pregnancy, perceived pregnancy, childbirth, religion, age, disability, genetic information, veteran status, medical condition, or other characteristics protected by state or federal law.