Our client is a marketing agency. They seek a Search Engine Marketing Account Manager to join their Queens, NY office.
Responsibilities
- Create and expand keyword & ad text as well as campaign QA for bid tools and platforms
- Leverage data to extract insights into action on creative and audience-targeting performance
- Develop and implement bid optimization efforts to drive performance against client KPIs
- Build strategic budget allocation models and recommend ways to optimize marketing spend
- Design and track tests to validate the adoption of new features, bid strategies, and ads
- Perform in-depth account and category performance analysis, historical trends analysis, etc.
- Mentor team strategists supporting your accounts, communicating task execution
Requirements
- Bachelor's degree in Marketing or similar
- 3+ years of digital marketing experience
- E-commerce or retail experience preferred
- Experience managing $1M+ annual budgets
- Able to meet and exceed client expectations
- Strong attention to detail and deadlines
- Familiar with Google Ads, Microsoft Ads, and bid management platforms
- Knowledge of Google Analytics and Adobe Omniture
JobID: 17029