Job Description Do you thrive in a startup environment? Are you built for a small, nimble, and dynamic team that's poised for hypergrowth? If you answered yes, we want to talk to you! Enlyft is the leading predictive selling platform, providing B2B account intelligence and real-time data insights to go-to-market (GTM) teams worldwide. With its comprehensive platform, Enlyft enables companies to identify, prioritize, and engage with the right buyers. Enlyft takes a radically different approach by applying expertise in machine learning and GenAI to help predict outcomes and communicate with unparalleled precision and at scale. We're looking for a Senior ABM & Demand Generation Manager to join our team and play a critical role in further establishing Enlyft as a major industry player. The ideal candidate will step into an exciting role promoting and evangelizing predictive selling technologies to enterprise organizations around the world. You must have a passion for building and scaling businesses by identifying the intersection of customer pain points, market needs, and product value. You must have a solid background in B2B SaaS, along with top-notch strategy and marketing skills. Key to your success will be crafting and executing differentiated, enterprise-focused campaigns and innovative demand generation programs that drive quality engagements, pipeline, and revenue. Helpful to the role is having deep, day-to-day experience executing ABM plays to enterprise customers, the ability to source and create content that converts, and working knowledge of the modern martech technology tools. You must also know how to succeed in a growing company and have the skills to thrive in a fast-paced environment. It requires someone who is an excellent communicator and storyteller, analytical thinker, and can run multiple projects and initiatives simultaneously. A passion for generative AI and transformation technologies is a must. Responsibilities And Ownership
- Translate business goals and objectives into quarterly and annual targets and plans.
- Execute delightful and repeatable ABM campaigns to reach target enterprise accounts and buying committees.
- Drive enterprise-focused demand generation initiatives across various marketing channels to generate qualified leads, pipeline and revenue - including digital marketing, SEM/SEO, content marketing, events, website, and partnerships.
- Create playbooks and create/source content that map to the SaaS buying journey.
- Build out and promote the peer reviews program, along with proof points and customer testimonials that highlight Enlyft competitive differentiation.
- Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance.
- Lead the marketing efforts around key product announcements and releases.
- Stay up to date on best practices in ABM, demand generation, and data compliance regulations. Conduct general market research to keep abreast of trends and competitor's marketing movements.
- Be a subject matter expert and spokesperson on Enlyft products, technology, and value - regularly present internally, to customers, and at industry conferences.
What You Bring to the Table
- 5-7+ years of B2B marketing and working with SaaS B2B sales teams.
- Demonstrated track record of success developing and executing growth marketing campaigns.
- Subject matter expert on ABM, with showcase examples of your enterprise programs.
- Experience driving digitally based marketing programs, including SEM/SEO, ABM, email nurture, and webinars and events.
- Outstanding analytical capabilities and possessing a data-driven mindset.
- Excellent presentation and verbal/written communication skills, with demonstrated ability to generate buy-in for ideas and plans.
- Superb project management skills and confidence to work within a dynamic environment,
- Working knowledge of modern martech and ABM tools.
- BA or BS required, MBA or another advanced degree a plus.
Benefits
- Competitive salary package and bonus.
- Comprehensive medical, dental, vision and life insurance benefits, 100% employer paid monthly premiums for employee and family.
- Four weeks paid parental leave for eligible employees.
- $200 annual home office allowance.
- Lots of office perks like snacks, happy hours, and company events.
- These benefits are only applicable to full time employees.