Company: Marks Design, NA
Role: Senior Adaptive Designer (Packaging & Point of Sale (POS))
Reports To: Creative Director / Director of Studio Operations
Location: Chicago
Company Overview
Marks is a brand design agency constructed to meet the unique and dynamic conditions of todays market. We help clients feel empowered, inspired, and ahead of the game at every step of a brands journey. Marks is a part of SGS&Co, a vast collective of companies with branding and marketing expertise and talent assembled to help brands own every moment in the physical and in the digital worlds when a consumers desire can be converted into action.
Marks is a full-service agency that delivers the dual perspectives of both Insider and Outsider fluid, day-to-day brand guardianship and design leadership coupled with the game-changing provocation and fresh thinking that enables brands to uncover and calculate their next move, big or small. Combining divergent perspectives and experiences into a single seamless methodology fuels their clients to move fast, move forward, and move confidently.
- Its ethos of design ensures creative, human-centered solutions that move business forward.
- It is dynamically structured to fluidly scale to clients work and deliver seamlessly no matter how big or small, for todays demands or tomorrows vision.
- Its expert talent extends across all facets of the branding spectrum: design, innovation, insights and strategy.
Role Overview
The Senior Adaptive Designer is responsible for championing a brands design intent and master creative as it is extended and adapted across a variety of media types. The Senior Adaptive Designer has a deep understanding of brand design ensuring brand continuity is maintained across touchpoints including packaging design, in-store activations, and trade material.
This position is located inside our clients organization, in Chicago, at a leading Fast-Moving Consumer Goods company. As an onsite Senior Adaptive Designer, you will service a diverse variety of brands within our clients portfolio in categories ranging from candy to cookies and seasonal limited editions. While your focus will be to adapt packaging designs across all formats, line extensions, and languages your broad range of competencies and expertise will also allow you to lead projects across packaging, in-store activations and trade material support. A skilled communicator and presenter you will provide our clients and teams with senior level support and service, acting as a liaison between your onsite location and external Marks design studios.
Critical Skills and Behaviors
Adaptive Design
- Provide insider knowledge and design support to our clients on projects ranging from packaging design concepting and adaptation to in-store activations including Point of Sale material (POS)
- Interpret master creative and/or brand guidelines on adaptive design programs through to artwork execution (meeting legal and regulatory compliance)
- Work with Marks Creative/Design Directors to develop and refine your ideas on higher-complexity design projects (comfortably working with remote partners)
- Design and execute ideas with a high level of skill across a broad range of styles
- Create presentation decks that showcase the excellence of your work
Communication + Collaboration
- Listen to and partner with key stakeholders in our clients organization to ensure your solutions address their needs
- Review client briefs for readiness and ask clarifying questions to ensure you can action them accurately
- Present work for maximum clarity and impact with strong supporting rationales (verbal and written)
- Act as a liaison between your location and the external Marks design, accounts, and project management teams
- Maintain a positive and open dialogue with team members so they are fully informed throughout the project life-cycle
- Foster a collaborative approach with the Marks design studios and other agencies within the SGS&Co pillar
Project + Process Management
- While you will be supported by a Marks studio project management team (remote) you will manage your own design work throughout a typical project lifecycle
- Manage and filter priorities to ensure your work is completed on time
- Help to enhance workflows and processes, ensuring high quality standards are maintained
- Work in parallel with Marks design studios and scheduling departments when external design support is required
Ideal Candidate Will Possess
- Demonstrated design expertise in Consumer Packaged Goods (CPG)
- Expertise in branding, in-store activations, and trade materials
- A strong understanding of packaging requirements, including dielines (folds, scores, trims), rollovers, type height and weight, line thickness and safety zones
- Highly knowledgeable in print processes, finishes, and separations
- An understanding of Regulatory and Legislative copy requirements for packaging (specifically food)
- Experience working within an in-house studio is an asset
- The ability to work independently as well as alongside a remote team
- Attention to detail, well organized thought and work processes
- Excellent interpersonal, communication, and presentation skills both written and verbal
- The ability to thrive in the demands of pressing deadlines and confidently managing multiple priorities
Qualifications
- 10+ years of experience in a graphic design and/or production role
- College or University diploma in graphics, packaging design, or production is preferred
- Proficient using Mac OS, Adobe Creative Suite (Expert knowledge of Illustrator, Photoshop, and InDesign), Microsoft Word, Excel, PowerPoint, and Keynote
- A valid passport and ability to travel to work in conjunction with our Marks design studios