Senior Analyst, Customer Analytics
: Job Details :


Senior Analyst, Customer Analytics

The Hired Guns

Location: New York,NY, USA

Date: 2024-09-17T23:17:06Z

Job Description:
The Hired Guns are seeking a stats-forward Senior Analyst, Customer Analytics who specializes in personalization and SQL to join a testing-focused analytics team at a top-ten e-commerce company achieving unparalleled digitalgrowth.The Nitty GrittyThe backstory on the organization and why they need to hire you!This e-comm giant is investing big time in its customer data and personalization strategy. In this role, you'll be evaluating everything from marketing effectiveness and attribution to how to connect personalization to loyalty. This is a highly interesting role for a Senior Marketing Analyst who specializes in testing and measurement and enjoys extrapolating insights from data, having a very real impact on digital business.As the Senior Analyst, Customer Analytics, you will drive testing, recommendations, and ideation for this iconic e-retailer. You will utilize data to drive smart decision-making, specifically assisting in the interpretation and application of new tools and data sets to drive optimization. You'll be responsible for supporting the marketing team with reporting and analysis for search, affiliate, email, display, social, online video, and online audio campaigns. You'll partner with the marketing systems team and external vendors to ensure data flows accurately into multi-touch attribution systems.Why You?How you'll know if you're a fit---The ideal candidate must have a minimum of 3 to 4 years of experience using data to develop business insights and recommendations. Experience analyzing the performance of digital marketing campaigns is a must. You think creatively, strategically, and technically. You have a knack for going deep in A/B testing and personalization. You are proficient with SQL: you must have experience writing complex SQL queries and using Tableau for data visualization. Familiarity with one or more of the following analytics tools is a big plus: SAS, R, Python, Adobe Analytics, Google Analytics. It's also great if you're fluent in one or more of the following Marketing tools: Google Adwords, Facebook, DCM, DV360, Linkshare. If you have a background in data science and/or statistics, that's a huge plus! We can also consider candidates who are a little light on years of experience, but have a Master's degree in Analytics, Statistics, Applied Math, etc., and have had at least one killer internship.The Inside SkinnyWhy you should consider this organization!This role is a rare opportunity to move the needle at a major e-commerce company that's making news headlines every day. Glean the right insights from your testing, and you will see the impact of your work as revenue clicks up by the minute, feeling the joy of having helped drive huge growth within an iconic retailer that is changing the way we think about e-commerce. Don't sit on this one! #J-18808-Ljbffr
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