Location: Hempstead,NY, USA
About Hofstra
Hofstra University is nationally ranked and recognized as Long Island's largest private university located in Hempstead, N.Y. When you work at Hofstra, you join a team of talented professionals committed to preparing students for the challenges of tomorrow, in an environment that cultivates learning through the free and open exchange of ideas for the betterment of humankind. The work we do at Hofstra supports the education and well-being of our students, and the workforce of the future. While working towards this mission, employees can take advantage of many enriching experiences on campus. Whether it's a lunchtime lecture, a Division I NCAA athletics game, a musical concert, a theatre performance, or a visit to one of our two accredited museums, there is always something exciting to do at Hofstra. Enjoy the ease of going to the fitness center, taking a swim, or grabbing a bite to eat without having to leave our beautiful campus! Hofstra University is dedicated to recruiting and retaining a highly qualified and diverse academic community of students, faculty, staff, and administrators respectful of the contributions and dignity of each of its members. We especially encourage women, people of color, members of the LGBTQ+ community, veterans, and people with disabilities to apply.
Position Title Senior Assistant Director of Communication Operations Position Number 897291 School/Division Enrollment Management Department Student Enrollment, Engagement, and Success - Office of Graduate Admission Full-Time or Part-Time Full-Time Description
Reporting to the Chief of Staff, the Senior Assistant Director of Communication Operations will be responsible for planning, executing, and optimizing recruitment marketing strategies, campaigns, and events for graduate admissions at Hofstra University. The successful candidate will be a dynamic and adaptable person able to manage multiple tasks across digital and traditional marketing channels. This role will focus on driving engagement, building the graduate student pipeline, and collaborating across departments to achieve enrollment goals. Candidates must be willing and able to organize and handle all aspects of administration and adhere to the rules and regulations of Hofstra University, the Colonial Athletic Conference, and the NCAA. Evening and weekend hours will be required in support of special projects and events.
Responsibilities include, but are not limited to:
* Builds and maintains relationships with a wide variety of constituents, including faculty, administrators, alumni, prospective students, current students, and their families.
* Represents the graduate admissions team in key outreach efforts and partnerships.
* Leads the development, execution, and analysis of targeted marketing campaigns across email, text messaging, social media, digital guides, and web content.
* Tracks and reports on the performance of marketing initiatives and optimizes strategies for maximum impact.
* Creates and manages editorial and content creation calendars, ensuring the production of timely, relevant, and high-quality materials that support the graduate admission marketing strategy.
* Oversees the creation of content for print, digital, and multimedia platforms.
* Oversees both in-person and virtual graduate admission events, including recruitment events, webinars, and information sessions with duties including coordination of logistics, working with vendors, managing speakers, developing program agendas, and ensuring the seamless execution of each event.
* Collaborates with vendors and the university's marketing and communications team to request, review, and edit digital content for graduate admission.
* Assists in the development and implementation of digital advertising strategies to engage prospective students.
* Supports the creation of campaigns across various platforms while ensuring alignment with overall university branding and messaging.
* Develops, executes, and manages direct marketing campaigns, including email blasts, text messages, and digital outreach.
* Tracks outcomes and adjusts campaigns as needed to meet enrollment goals.
* Manages the marketing budget for graduate admissions, ensuring that all projects are delivered on time and within budget.
* Tracks expenses, optimizes spending, and provides regular reports on the effectiveness of marketing initiatives.
* Handles event-related inquiries from prospective students and other stakeholders through email, text, and phone ensuring timely follow-up and positive interactions with all inquiries.
* Ensures all marketing and recruitment practices comply with Hofstra University policies, as well as relevant rules and regulations of the Colonial Athletic Conference and NCAA.
* Performs other related duties as assigned.
Qualifications
* Bachelor's degree required.
* At least one year of work or internship experience in higher education, admissions, event planning or related field.
* The ideal candidate will be an outstanding communicator with excellent organizational skills, exceptional attention to detail, and the ability to multi-task.
* Strong communication skills, including spelling, rules of grammar and composition, and the ability to vary tone and language based on medium and target audience.
* Must have a professional demeanor and excellent relational skills.
Preferred Qualifications
* Familiarity with computerized admission systems such as Ellucian Banner and Slate preferred.
* Working knowledge of PC-based word processing and spreadsheet programs.
Special Instructions Deadline Open Until Filled Date Posted 11/18/2024 EEO Statement
Hofstra University is an equal opportunity employer, committed to fostering diversity in its faculty, administrative staff and student body, and encourages applications from the entire spectrum of a diverse community.
Salary/Salary Range $64,500
Additional Information
Hofstra University provides the above salary* as a good faith estimate of the starting pay range which considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and education. In addition to the salary offered, we offer a collegial and inclusive culture, and a benefits program which includes generous paid time off, paid holidays, tuition remission for employees and eligible dependents, and a retirement plan with University contributions.
* Salary ranges indicated for positions covered under a Collective Bargaining Agreement are in accordance with the CBA.