Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe. Overview As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding! Summary The Senior Associate, Strategy will play a supportive role in developing and implementing strategic initiatives aligned to client objectives. collaborating with internal teams, and external partners to strategize and interpret key cultural, consumer and category signals required to design holistic media plans. Responsibilities
- Be a champion for the brands you support and continually strive to find innovative solutions that build the brand
- Research Industry and consumer trends, competitive activity, best practices and opportunities across channels
- Compile demographic data and consumer profiles for analysis to identify audiences
- Support the team in developing recommendations and educational materials
- Help develop planning objectives and strategies that coincide with the client's marketing direction
- review media performance to extract the extent to which the original objectives and strategies are met
- Maintaining budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
- Learn to utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
Skills
- Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
- Strong Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
- Understanding of Media Planning and buying tools and platforms.
- Understanding of Project Management Methodologies and process improvement techniques.
- Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
- Understanding of narrative Writing, ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
Experiences
- Minimum of 1-3 years of experience in media operations, preferably in an agency or media organization.
- Strong knowledge of media planning, buying, and optimization across various channels.
- Retail/eCommerce/entertainment experience
- Relevant post-secondary education, training, or equivalent experience
Locations: New York #LI-KR1 #LI-MB1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $60,000-$65,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. Review Our Recruitment Privacy Notice