Job Title: Senior Brand and Product Manager
Location: In-Office (Chicago)
Additional Notes: Willingness to travel (up to 30%).
Salary Range: $100-125K
Role Overview
The Senior Brand and Product Manager will drive brand and product marketing strategies, leveraging market insights to foster growth, enhance brand equity, and engage target audiences. This role involves leading cross-functional teams, launching products, and creating impactful marketing campaigns to drive enrollments and align with business goals.
Key Responsibilities
- Develop and execute integrated marketing campaigns for brand and product initiatives.
- Maintain brand consistency throughout the customer journey.
- Lead product launches, including audience targeting, messaging, and go-to-market strategies.
- Collaborate with teams and channel partners on campaigns, events, and collateral.
- Oversee content creation, calendars, and consumer-facing communications.
- Manage marketing budgets and track expenses.
- Ensure compliance with brand guidelines and policies.
- Measure and report on marketing performance to leadership.
- Partner with external vendors (e.g., PR and Ad agencies).
- Execute special projects and support high-priority programs.
Qualifications
- Bachelor's degree in Marketing (Master's preferred).
- 7+ years of corporate or agency marketing experience.
- Proven expertise in digital, brand, and direct marketing.
- Experience in matrixed environments and budget management.
- Strong leadership, project management, and analytical skills.
- Proficiency in Microsoft Office;
If interested please apply with your most updated resume!