Senior Brand Manager - NA Coffee
: Job Details :

Job Description

Reporting into the Head of Marketing and Strategy, NA Coffee, the Senior Brand Manager, NA Maxwell House will formulate the long-term strategy for Kraft Heinz's Brands and help implement the marketing plans. This role defines the portfolio, innovation, pricing, trade, advertising, and promotion strategies. With oversight of the P&L, you're accountable for delivering profit, volume, and market share objectives. You will be responsible for building consumer and customer demand for the assigned business and implementing your marketing initiatives through leading the cross functional team. This includes leading innovation to improve quality, make packaging updates, cost reductions and new item launches. As well, driving strong collaboration with the central insights and communications team to bring compelling campaigns to market. Brand Managers are leaders of our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions.

Key Responsibilities:

Define brand vision, portfolio strategy and 1-3 year plans in collaboration with cross functional partners.

Identify consumer, category, competition and channel insights to uncover new growth opportunities.

Develop innovation/renovation/PPA/productivity 3 year strategy and pipeline.

Collaborate with commercialization teams including project management, R&D, sensory, supply chain, procurement and growth finance to prioritize resources and sequence of launches.

Own the brand price/promo strategy in partnership with revenue growth management team.

Partner with the sales strategy and category insights teams on planning commercial excellence fundamentals including channel strategy, distribution, assortment, pricing/promotions and merchandising.

Collaborate with comms, omni and media teams to test and learn campaigns and optimize results.

Own the P&L for the respective business with accountability for delivering profit, volume, and market share objectives.

Coaching and development of one direct report.

Qualifications:

5+ years experience in progressive CPG brand management roles.

Strong strategic thinking skills with ability to prioritize initiatives and simplify complexity.

Proven people and team leadership skills with a strong drive for results.

Operates with agility and solid problem solving ability.

Proven analytical capabilities in interpreting and driving action from data.

Ability to influence management, lead cross functional teams, handle simultaneous projects, and work through others.

Consumer obsessed with the ability to identify market trends and key insights.

Outstanding verbal, written and interpersonal communications skills.

Excellent organization and project management skills.

New Hire Base Salary Range: $133,400.00 - $166,700.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

Location(s) Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact ...@kraftheinz.com.

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