Senior Brand Manager Product Marketing
: Job Details :

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

Join the team that connects people with quality experiences that give them the best value in wireless.

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

What you'll be doing...

• Owning the Total Wireless Brand Roadmap, including New Value Propositions, Products and Promotions and helps drive strategic alignment across all functions (VVO Leadership, Finance, Distribution, Marketing, Legal, GTS, Operations) to what is needed to execute through the organization.
• Understanding and empathizing with the Design Target for Total Wireless, using conceptual thinking to understand and unearth relevant pain points and insights that will drive growth for the business.
• Leading the VVO multifunctional teams (Finance, Distribution, Marketing, Legal, GTS, Operations) to the alignment and adherence of defined strategies.
• Developing strategic projects that build towards the defined Brand Road map from the creation of Strategic Decks, pre-alignment with the Brand Implementation team, works with Brand Insight and Financial team to develop Assumptions and Business Rules for business Cases for new value propositions, products and promotions.
• Developing and proposing new value propositions, pricing and promotion strategies for the Total Wireless brand to Brand Leadership Team.
• Developing and driving programs and tactics that bring the Brand strategy to life for consumers across all channels.
• Defining business assumptions and business rules for all proposed value propositions, pricing and promotions that are aligned to the brand's overall Strategy.
• Working closely with CMI and Brand Marketing teams on the development of key messages and campaigns that drive growth for the brand, including new value propositions, promotions and products.
• Working closely with the Brand Implementation team through the execution of programs and products.

What we're looking for...

You are an avid user of digital media and are up on all the latest trends. You have an eye for design and a business focus. You are creative and innovative but understand when to stay within the lines. You understand that nothing is accomplished by one person—that the best results come from a team that can bring different perspectives.

You'll need to have:

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience using digital media for marketing to target new and existing customers.

Even better if you have one or more of the following:

• MBA.
• Understanding of Verizon internal systems.
• Strong project management skills.
• Proficiency in MS Office.
• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.
• Managerial skills.
• Communication skills and executive presence.
• Experience presenting findings and insights targeted to what that audience cares about (up to the executive level).
• Ability to influence without direct authority.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every “even better” qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

#J-18808-Ljbffr