JOB SUMMARY
The Senior Content Creator will lead NCL's social content capture initiatives across all social media channels, ensuring high-quality, engaging, and on-brand content. The role will collaborate with various departments to bring the brand to life through compelling visual and written content and will help oversee content ideation/creation and social video production/storytelling, traveling/cruising to destinations around the world to showcase the NCL experience.
DUTIES & RESPONSIBILITIES
- Create high-quality visual and written content, including photos, videos, graphics, and copy, that engages the audience and drives brand awareness across Instagram, TikTok, Facebook, Twitter, Pinterest, and other social media channels.
- Collaborate with the Social Media team to develop and implement a detailed content calendar.
- Plan, execute, and oversee all content capture initiatives for social media channels, including photo and video shoots on board our ships, at events, and other locations.
- Plan and execute live social media content, such as Facebook Live, Instagram Live, and other real-time content opportunities
- Monitor social media trends, tools, applications, and best practices to ensure the company's social media presence is cutting-edge and effective.
- Work closely with the social media, creative and other marketing teams to ensure cohesive and strategic content across all platforms, while ensuring consistency with brand guidelines and messaging.
- Analyze and report on key performance indicators (KPIs) to measure the success of social media content and provide insights and recommendations for improvement.
- Strategically repurpose content across different platforms to maximize reach and impact.
- Mentor the Content Creator, providing guidance, feedback, and professional development opportunities.
- Perform other job-related functions as assigned.
DEGREE TYPE: Bachelor's Degree
FIELD(S) OF STUDY: Marketing, Communications, Journalism, Graphic Design or any equivalent education and/or work experience.
EXPERIENCE
- Minimum 4 years of experience in content creation, with a focus on social media and digital marketing.
- Experience mentoring junior staff members.
COMPETENCIES/SKILLS
- Excellent communication, writing, and storytelling skills.
- Creative mindset with the ability to generate innovative ideas and solutions.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Ability to adapt to rapidly changing social media trends and platforms, with a proactive approach to experimenting with new formats and features.
- Demonstrated ability to conceptualize, shoot and produce highly engaging social content.
- High proficiency in in-platform and social-centric content editing software for both photo and video (e.g., Cap Cut, Photoshop, etc.)
- Proficiency in advanced content editing software for both photo and video (e.g., Adobe Premiere, After Effects, Lightroom).
- Strong understanding of social media platforms, their respective audiences, and best practices.
To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.