Senior Content Manager, Lifestyle
: Job Details :

Job Title: Senior Content Manager, Lifestyle

Position: Full-time, permanent, salary + bonus & benefits

Location: NYC office // hybrid

Experience Desired: 3-5 years in social media management & content creation

About Us:

Betches Media is the leading humor platform for women on the internet, offering audiences a range of cutting-edge and culturally relevant content across web, social, podcasts and events. The multi-media entertainment and lifestyle brand was founded in 2011 by lifelong friends Aleen Dreksler, Sami Sage and Jordana Abraham during their senior year at college, and is one of the earliest digitally native media and entertainment companies founded and led by women.

Today, Betches Media has a reach of 250M+ across all platforms, connecting with fans across every touchpoint. We are funny, honest, and unfiltered, and our mission is to provide a space for all women to get real about life through relatable and shareable content. The company has recently become a public entity after being acquired by UK-based parent company LBG Media, which reaches over a billion people globally every month and aims to be the number one media group for the social generation.

Description:

Do you break out in hives when you need to book a doctor s appointment? Are you in a love-hate relationship with your therapist? Are you the go-to person for brunch spots, travel recs, skincare routines, and DIY home decor hacks? Do you check your horoscope daily and constantly contemplate ways to laugh (instead of cry) about your 9-5? Do you get giddy with excitement when you discover the perfect pair of jeans or lipstick shade? If you answered yes to any of these questions, you could be Betches next Senior Content Lifestyle Manager!

Betches Media is seeking a hilarious, creative social media expert to manage the day-to-day operations of our lifestyle brands. You will oversee a team of content creators for our accounts Betches Travel, When s Happy Hour?, Everything s Fine, and more. We re looking for someone who understands that lifestyle is more than just health and wellness it s how we feel, what we think, and how we express ourselves.

The ideal candidate is passionate about all aspects of lifestyle content, a huge Betches fan, a creative thinker, and funny as fuck. They re also someone who s confident and excited about the idea of leading the social strategy of our diverse lifestyle brands.

This role reports to the VP of Editorial and will work cross-functionally with multiple departments, including video, web, branded content, podcasts, marketing, and affiliate. You should have demonstrated strong, clean writing skills, be extremely organized, have strong leadership skills, and be comfortable on camera.

Role & Responsibilities:

• Manage the day-to-day content and operations for Betches lifestyle accounts and lead the lifestyle team s social strategy while overseeing a small team of content creators
• Craft original content, catered to various social media platforms (Instagram, Threads, TikTok, Reels, etc) that is funny, relatable, valuable and aligns with the Betches brand identity
• Work closely with the data analytics teams to assess account performance, optimize content reach and engagement, and ensure the brand meets audience growth and revenue KPIs
• Oversee community management and foster a highly engaged audience by consistently delivering high-quality and unique content
• Conceptualize and execute entertaining, innovative, repeatable social franchises for the Instagram Feed and Stories
• Craft witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects Betches distinctive voice and tone
• Collaborate frequently and efficiently with other areas of the business, including marketing, web, video, podcasts, branded, and affiliate teams
• Identify emerging, soon-to-be-viral trends on Instagram and TikTok and seize relevant opportunities for social coverage accordingly
• Appear on camera as a representative of the Betches brand for reels, TikTok, and other video content
• Develop and nurture relationships with content creators for collaboration opportunities
• Work closely with the VP of Editorial on social team strategy, larger initiatives, and tentpoles
• Liaison with our podcast team to promote Betches podcasts that align with the lifestyle accounts

Qualifications:

• 3-5 years of social media strategy, design, and storytelling experience particularly in the lifestyle space
• 1-2 years of management experience
• Strong knowledge of affiliate marketing and social affiliate strategies
• Proven track record in producing engaging video and static content for social media
• A demonstrated ability to write engaging, funny, and clean social media copy in line with the Betches voice
• Knowledge of, passion for, and experience with established and emerging social media platforms
• The agility and flexibility to work in a small, fast-moving team and a growing business
• Exceptional organizational skills with the ability to juggle multiple tasks and meet tight deadlines
• Familiarity with and strong enthusiasm for entire Betches Media brand
• Quick, witty creative mindset with a knack for ideation and thoughtful experimentation
• Relevant experience with developing and executing strategy for live coverage events (i.e. Met Gala, Oscars, Super Bowl), including availability for breaking news and live coverage opportunities that may occur outside of typical business hours
• Bachelor s degree from an accredited college or university preferred
• Proficient in Adobe Illustrator, Photoshop, Canva or After Effects
• Experience working with e-commerce and creating branded content is a plus

Compensation:

The expected annual base salary for this role is $80,000 - $88,000. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.

Our Perks:

• Paid medical insurance
• Dental & vision insurance
• Paid vacation & holidays
• 401K & transit benefits
• Flexible time off
• Half day Fridays
• Paid parental leave
• Remote work opportunities
• Ongoing company outings
• Opportunity for growth
• Fast-paced, high growth work environment
• Friendly, fun, creative and collaborative team-based work environment

The Application: Apply directly on LinkedIn

Betches Media is committed to being a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, disability, or length of time spent unemployed. We re actively working to increase the diversity of experience and perspectives on our team, and we want to hear from you!

BETCHES MEDIA LLC is an equal opportunity employer. The materials I submit to BETCHES MEDIA LLC as part of my application for employment (the Application ) will not be used for limiting or excluding any applicant from consideration for employment on a basis prohibited by local, state, or federal law. Applicants requiring reasonable accommodation in the application and/or interview process should notify a representative of the organization. By submitting this Application to BETCHES MEDIA LLC, I certify that I have not purposely withheld any information that might adversely affect my chances for hiring.

I attest to the fact that the answers given by me are true & correct to the best of my knowledge and ability. I understand that any omission (including any misstatement) of material fact on this Application or on any document used to secure can be grounds for rejection of application or, if I am employed by this company, terms for my immediate expulsion from the company. I understand that if I am employed, my employment is not definite and can be terminated at any time either with or without prior notice, and by either me or the company. I understand that any material I submit throughout the application process, and during potential time of employment, becomes the property of BETCHES MEDIA LLC. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.